Strategy Maps
Converting Intangible Assets into Tangible Outcomes
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Strategy Maps
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Seslendiren:
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Walter Dixon
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Yazan:
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Robert S. Kaplan
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David P. Norton
More than 20 years ago, Robert S. Kaplan and David P. Norton introduced the balanced scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the balanced scorecard into action.
Now, using their ongoing research with hundreds of balanced scorecard adopters across the globe, the authors have created a powerful new tool - the "strategy map" - that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy - implementing it in a way that ensures sustained value creation-depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes.
The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital.
©2004 Harvard Business School Publishing Corporation (P)2020 Gildan Media