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So What?

How To Communicate What Really Matters to Your Audience
Narrated by: Jeff Lechtanski
Length: 2 hrs and 41 mins
Categories: Business, Career Skills

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Summary

Supercharge your success by answering the one question everyone cares about, So What?: How To Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world’s leading sales consultants. 

It’s tough, but true - the people you’re trying to communicate with, sell to, or convince don’t really care about you. Nor do they care what you’re offering them - until they understand exactly how it’ll benefit them. If you recognize that one hard, cold fact - and you know what to do about it - you’ll make more money, achieve greater success, and even have more fun! 

Magnacca shows you how to answer the “So What?” question brilliantly, every time - no matter who’s asking it or what you’re trying to achieve. This audiobook will transform the way you communicate: You’ll use it every day to get what you want - in business and in life!

©2009 Mark Magnacca (P)2019 pace publishing

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  • willams
  • 22-09-19

had a great experience

thanks to the author for putting out this book now i known the cause of my business failure, it about me not communicating the right things to my audience and customer

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  • john
  • 22-09-19

great audiobook

love this audiobook really learnt about the sale technique of top sales man and also taught be about building stong communication with your audience

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  • genesis
  • 22-09-19

best audiobook i listen to this quick

The author really knows his stuff, great content i really enjoy the teaching of this book, thanks to the author for putting this out