Sichtbar! [Exposed!]

Kunden gewinnen in einer immer lauteren Welt [Customers Win in an Increasingly Noisy World]

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Sichtbar! [Exposed!]

By: Oliver Pott

Narrated by: Matthias Hofer

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About this listen

Wir leben in einer Sichtbarkeitsökonomie: Produkte und Dienstleistungen, die nicht sichtbar sind, werden von Kundinnen nicht wahrgenommen. Musste Sichtbarkeit früher mit hohen Budgets für TV- und Anzeigenwerbung teuer erkauft werden, lässt sich hochwertige Sichtbarkeit heute planbar und mit geringen finanziellen Mitteln herstellen.

Leserinnen erfahren hier, wie sie in 6 Schritten smarte Sichtbarkeit für ihr Unternehmen erreichen, um besonders relevante Zielgruppen anzusprechen und so ihren Umsatz signifikant steigern. Wer zudem die 3 Dimensionen der werthaltigen Sichtbarkeit—bestehend aus Relevanz, Autorität und Storytelling—verinnerlicht hat, kann künftig komplett auf laute und schrille Kampagnen verzichten.

Please note: This audiobook is in German.

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