Selling the Invisible kapak görseli

Selling the Invisible

A Field Guide to Modern Marketing

 Önizleme

Standard'ı 30 gün ücretsiz edinin

Deneme süresinden sonra aylık 5,99£. Aylık olarak iptal edilir.
0,00£ karşılığında dene
Diğer seçenekler

Selling the Invisible

Yazan: Harry Beckwith
Seslendiren: Jeffrey Jones
0,00£ karşılığında dene

30 gün sonra aylık 5,99£. Dilediğiniz zaman iptal edebilirsiniz.

8,14£ karşılığında satın al

8,14£ karşılığında satın al

Season's Savings | £0.99/mo for 3 months

£5.99/mo after 3 months - terms apply. Cancel monthly
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.
 Marketing Marketing & Sales Sales & Selling İş Modern Marketing
adbl_web_anon_alc_button_suppression_t1
Tüm yıldızlar
En alakalı
Short book but useful and not repetitive; would recommend for a short soundbite type book for service industry

Short but useful

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.
This audio book has some great new ideas as well as reinforcing known principles.

I have listened twice and will no doubt listen again.

Really enjoyed

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.
Really useful stuff here and shared it with my company and specifically our marketing guys

Interesting

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.
This book is very compact but filled with a ton of tips and tricks and great reminders of anything related to selling, from client contact to choosing a name for your company. I can greatly recommend this book.

Compact, great book

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.
I have been running my own businesses for years and only just lately have been giving extra effort into marketing. I got this book thinking it would give me a few guidelines. It done more than that it has helped me remodel my entire outlook on my business. I only wish I bought this book years ago!! I whole heartedly recommend this book along with "It's not who you know but it's who knows you!"

Awesome

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.
Daha fazla değerlendirme gör