Selling Luxury
Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
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Narrated by:
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Jo Anna Perrin
About this listen
Connect with affluent customers, create unique experiences through impeccable service, and close the sale.
What does it take to sell high-end luxury creations to the richest clients in the world?
In Selling Luxury, Robin Lent and Genevieve Tour, with 30 years of combined experience, share their savoir faire. You'll also pick up tips from multimillion-dollar luxury sales professionals who will help you understand the complexities of the universe of luxury. Selling Luxury will show you how a salesperson can acquire sales ambassador status by offering the impeccable service associated with the world's most prestigious brands.
©2009 Robin Lent and Geneviève Tour (P)2012 Audible, Inc.A great start
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Although not a long book, the majority of the 100+ chapters are only a minute or two long, containing such nuggets as every person is a possible customer, and customers dressed casually may still be in the market to buy.
This is a strange format, as are the 8 stories teased throughout the book, with a 'what happens next' dangled as an incentive to keep reading. All the endings are then delivered consecutively at the end of the book, with no recap or context to refresh your recollection of each scenario.
The narrator was fine and the book may be helpful if right at the outset of your selling journey.
A little basic and dated
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No too deep
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