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Sales Enablement

A Master Framework to Engage, Equip, and Empower a World-Class Sales Force

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About this listen

Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results.

Smarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice.

©2018 Miller Heiman Group (P)2018 Gildan Media Management Management & Leadership Marketing Marketing & Sales Sales & Selling Business Leadership
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If you’re looking for a practical guide to sales enablement, this is far from it. This is a very high-level, conceptual overview with hardly any actionable practices. The narration is slow and emotionless, but then again so is the content. If you don’t know what Sales Enablement is, this is a good introduction, but don’t plan on being able to do anything useful with the knowledge provided in this book alone.

High level concepts with a robotic voice

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