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Rethink Social Media
- Stop Wasting Time. Start Earning Money
- Narrated by: Paul O'Mahony
- Length: 9 hrs and 19 mins
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Rethink Social Media
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Summary
Author Paul O'Mahony is a social media expert, entrepreneur, author, and public speaker specializing in digital marketing, mind-set and wealth management. He has been a columnist for the Sunday Independent and Examiner newspapers. With nine years of experience working for a US multinational corporation, Paul set up his first company in 2010.
This company was formed after having phenomenal individual success in generating income from a variety of social networks. For example, on only his second day attempting to sell using Twitter, he made his first two online sales and had 30,000 followers in just one month. Paul is a highly sought-after, international speaker for his unique insights into mind-set and social media digital marketing. This allows him to provide a perspective that provides outstanding clarity to his audiences with clear, actionable takeaways. Paul will teach you cutting-edge techniques in mastering social media to optimize how you, or your business, can make the absolute most out of the social media phenomenon.
Rethink Social Media teaches you that, regardless of your experience, you can be making money using social media. Discover how to use Facebook, Twitter, and Instagram to access billions of people every single day. Generate thousands of followers and learn the cutting edge techniques to mastering social media and create a job-replacing income.
In this guide, you'll learn the proven systems and processes to making money online, all you have to do is connect with people.
Rather than being the target of marketing messages 24 hours a day, 7 days a week, you could be making money and changing your life instead, all through harnessing the power of social media.
Imagine logging onto Facebook in the morning to find out how much money it made you last night. How much better would that make your social media experience?
Stop wasting time. Start earning money. Now is the time to rethink social media!
@Paulomahony
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Richard Gray
- 08-06-18
Not so much about social media
The first thing to strike a chord, and make me pay attention was when O’Mahoney said early on this book that it would be able to stand the test of time and still be relevant years in the future, unlike every other book on the market about SM (social media not the other kind).
That would be an admirable, and frankly amazing achievement given the rapid and ever-changing nature of social media I thought. By the end of this review I will revisit that claim and let you know if it is accurate.
O’Mahoney’s second intention for you the reader is to start making money from SM, I will also revisit this intention at the end.
So, (if you are intending to listen to the audio version then it will be an hour into the book before you discover what business model he is promoting. I will spare you the loss of that hour and tell you – It is the matchmaker model. i.e. you find people with problems (pain points), you find those with products that solve these pain points, then you put the two together and claim an introductory fee. Otherwise known as being an affiliate.
Many large companies such as ebay and amazon are cited as using the matchmaker model – that is, they connect people who want a product or solution with another person who has the product or solution to sell. So far so good. With nine hours of audio to go, the book was warming up and I was quite excited to learn his spin on this model and to learn his method for finding these two groups of people and connecting them.
For the next hour or so you get a compressed timeline of O’Mahoney’s life starting from school until he makes his first two sales on Twitter. (Personally I always find it interesting to learn and compare somebody else’s journey and struggle to my own) Unfortunately, the lack of any real meat in this back story was to become a reflection of the rest of this book.
The back story concludes with O’Mahoney making his first two sales on twitter and, as a complete novice, discovering how to garner 7000 followers in a week which was ‘unheard of’ at the time. Sadly, having peaked my interest, he did not then go on to reveal the method he used to get these followers. Perhaps he was saving that nugget for his upsell…
Three hours into the audio and still it felt like there was nothing of substance, just a lot of generic talk about finding your niche, learning about your avatar, reframing their negative mindsets etc.
‘The focus of this book is to learn how to charge people so you can charge people’
OK, so that’s quite clever, and basically means learning how to charge people up (in the positive sense of getting them excited about something) to the point they are ready to buy your product. Unfortunately, and again, he wasn’t getting me the reader charged up.
Around this time O’Mahoney introduces you to his five steps for getting a sale, beginning with getting yourself noticed to building an ongoing relationship. This is the only time in the entire book where you are treated to any specifics, and they are limited to – set up SM accounts with links and branding, find out where your market hangs out and advertise to them, post material consistently to build trust etc.
Was this book not supposed to be about social media? Six hours into this book and I was now listening to a lot of talk about building value ladders and funnels, clearly O’Mahoney has been reading a few Russel Brunson books. But still, where was all the learnings about social media, at an approximate estimate 10% of this book is actually about SM.
Eight hours in and this has become a test of endurance. I had breezed through a few other reviews of this book and in amongst all the glowing (tribe) reviews someone had commented that this was a very wordy book, I had to agree.
Up to this point there had been a smattering of references to the author’s own website and referrals to other products through affiliate links (not declared as such in the book) but now the references to his own materials and further resources started becoming much more frequent. With each new reference I could almost imagine O’Mahoney’s hands around my ankles as he attempted to drag me into one of his sales funnels.
The last hour of this book wraps up with talk about analytics and measuring your numbers. If you are near the beginning of your business journey and you have not yet read many books, then there will no doubt be a lot of value in this book for you with top down overviews of what you can do. But don’t expect to learn any hows. This is undoubtedly a part of the upsells that await you on his website after your trust has been gained.
My verdict? I attended a Wealth Dragons two-day event around 2015. Many international speakers were there giving one-hour presentations. It was the type of event where these speaker would give awaf valuable free information and pump up the audience into a frenzy of excitement about their product or course until people were literally stampeding to the back to sign up for that course.
Paul O’Mahoney was one of those speakers and he gave away perhaps the least free information of them all and by the end of his presentation the stampede was more of a luke-warm trickle. The branding of his book and the subject of social media itself drew me to buy in the hopes he had loosened up a little and was willing to be more generous in giving his knowledge, but sadly not.
If you want to learn anything of value from O’Mahoney maybe it is there in his courses, and that will cost you three or four figures, not the tenner this book cost. As for whether this is an evergreen social media book – well the concepts he talks about will no doubt be solid for a long time to come but those concepts are NOT about social media.
Does Paul O’Mahoney want you to make money from social media? Yes, I don’t doubt it. In conclusion there is a lot of talk to get your brain thinking about the process of building an online business in general, its just not about social media and the cupboard is bare when it comes to learning SM strategies. #Businessleuth
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54 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ian Rickard
- 02-07-18
So much useful information
I was recommended to get this book by Rob Moore, now if anyone knows Rob, and I only do through social media, you will know he is an expert with regards to making money. So without delay, I download3d this audio book and started to listen, and listen, and listen, and listen.
I didn’t leave a review after hearing it once, as that would not do you, the author, or me justice. So, I am now about to start my 9th listen to this book. Why so many? Well there is so much in the way of information, techniques, processes and business help, that I still haven’t got everything that this book offers. The reason for that is I need to apply the fundamentals and then move through the processes Paul lays out to maximise my productivity and earnings.
I am now implementing what I am learning and my social media exposure has increased dramatically. I am a week away from launching my business and am confident that what I have learned from this book has put me in a much better place to succeed and not become one of the 9/10 businesses that fail.
Would I recommend this? Heck yes!! In fact I will be making it a gift to my friends who have, or are, starting an online business.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Graham Holmes
- 14-05-18
5 out of 5 for content
It's amazing that it's taken me so long to realise just how much time I've wasted on social media when I could have been cashing in instead.
Thank you Paul for putting your knowledge and experience into this book.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- sarah simwanza
- 14-05-18
A must read for all digital media enterpreneurs
Educational interesting read. Very helpful on understanding how to optimism the growth of various social media networks in your enterprise especially in this day and edge that every business is encouraged to have an internet presence. implementing what this book say will take your business to the next level of profitability. would highly recommend it every business owner and entrepreneur.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Elizabeth W.
- 13-05-18
Outstanding!
Paul, the author, really knows his stuff. This is expertly written in a way that anyone can understand and it's clear that he not only writes about it but walks the walk himself. Would absolutely recommend this book - amazing.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Amazon Customer
- 06-05-18
Comprehensive!
Covers so much content! Only criticism would be that it maybe a little too wordy..
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Baldeagle
- 25-06-18
Supremely enlightening.
What a massive mine of information. Starts off slow and steady, setting the context, and with a few diversions to consider useful word meanings and ways to connect then moves through the gears like a formula one racing car, with a final sprint to the line, and still time to pause and explain metrics. Always thought ROI was a country; now we know it's a term used by an Irish man. Loved it all. If we could do 1% of this, we would be happy.
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1 person found this helpful
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Amazon Customer
- 15-06-18
Poor....!
I bought this book primarily because it had good ratings, but was very disappointed. The author rambles on with repeated anecdotal irrelevance, and fails to address the topics in any meaningful way. Very few times when listening to an audio book on my area of interest, will I glaze over wishing the author would simply get to the point, but with this book I did. I stuck with it, hoping for some valuable takeaways, but chose to bail-out 3 chapters before the end.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- C. Nisbet
- 10-06-18
a must purchase book for all marketers
One of the best marketing books I had read in years and I read hundreds
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- MR MARK RUSSELL
- 09-06-18
Addictive!!!!
I blasted through this audio book in just 4 days! Thoroughly enjoyed it and found I didn't want to stop listening. Paul has a great way of explaining things, so much so that I had a "light bulb moment" during pretty much every chapter! Do yourself a favour a consume this fascinating education ASAP! Read in an Irish accent too, so what more could you want!? :)
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1 person found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Amazon Customer
- 27-01-22
one of the best books on social media.
an excellent book on social media like many but less than most it's still biased towards of his own goals and his own ideas which is natural but he has a better ideas and better better reframes and unique perspectives I haven't heard which have expanded my idea of strategies I can use in social media
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1 person found this helpful
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Overall5 out of 5 stars
- Charles I MacIntyre
- 15-08-21
Even better the second time through.
I heard more details and got more understanding having listened thru it again. It is certainly worth a third listening and even pirchasing the physical book.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Insplay
- 16-01-20
An absolute eye-opener!
I have several years of experience as a Marketing Manager and I wish somebody told me these principles sooner. He takes a concept to pieces and makes it so logical. Those ideas work any time or any channel because they are based on human psychology. So I will use the same principles on every other marketing channel just as well!
Thank You Paul and keep up the good work!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Dougie Wougie
- 30-04-18
loved it
overwhelmed, but i can get thru the ton of information. current and helpful. i could not find some resources menioned, I asked Paul and he replied back quickly. I listened to the book, now I need to purchase it.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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- Amazon Customer
- 24-07-22
Real Success Summit
Just completed Real Success Summit (07/22) with Paul O'Mahony.
Rethink Social Media is must reading/listening for self education.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 25-05-22
Amazing and Enlightening Book
Excellent book. Perfect eye-opener to great possibilities within social media. 5stars for me. I highly recommend this book.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 14-03-22
Life changing
This is a worthwhile read, going through the document each time gave me a missing piece of the puzzle, so am completely relying on the wealth of information found in this book to establish my online presence and start earning right away.
It is an amazing and worthy Experience.
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Overall5 out of 5 stars
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- DLB RC TRAILS
- 05-06-21
Empowering
I am ready to get started with my online business. This book provides start to finish techniques and puts the real-life business into perspective. Highly recommend.
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Overall5 out of 5 stars
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- Kofi anim
- 09-02-21
wow....
very ver informative and can help you get started with an online business right away. A must read if you want to Monetize your online activities. Thank you for writing this book Paul.
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Overall2 out of 5 stars
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- Janet L. Ponton
- 17-07-20
Disappointed
Maybe there was supposed to be a PDF to accompany this audiobook because he keeps making reference to figures and diagrams. Also he mentions several websites (maybe that’s where the figures and diagrams are?) but when you go to those sites they don’t exist. Very disappointing.
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