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Product Strategy: 2 Books in 1

Mastering the Basics and Dominating the Competition + A Guide Beyond the Basics
Narrated by: Skyler Morgan
Length: 5 hrs and 24 mins
5 out of 5 stars (25 ratings)
Regular price: £18.29
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Summary

All great products need a great strategy. In fact, a great strategy may save a mediocre product, but very rarely does it work the other way!

Learning the key elements of a great strategy is key to ensuring a productive rollout. Here's just a small taste of the problems a great strategy solves: 

  • Unclear product goals
  • Customer miscommunication
  • Poor vision and hefty backlogs
  • Lack of feedback
  • Poor marketing 
  • And much, much more.

Product strategy encompasses a large number of principles. In this audiobook, you will learn the basics that will help you get your strategy up and running in no time!

Here's a small taste of what you'll learn:

  • Elements of a great vision
  • Optimal marketing strategies
  • Customer feedback
  • How to fix a bad strategy
  • Product management
  • Important roles
  • Careers in product management

Grab your copy today and learn how you can ensure a successful product launch and create the results you desire within your organization! 

A guide beyond the basics: Learning how to create and manage a product strategy is essential to dominate your competition! 

Many companies may try to go without this strategy, assuming they will be just fine developing products without one. Often, this leads to a lot of issues, wasted time and money, and a product that fails. Do not be one of them!

Inside, you will learn:

  • What a product strategy is
  • The different types of innovations you may work on with your products
  • How to differentiate your products
  • How to pick out the right customers for your product
  • When it is time to pivot or make changes to your product ideas
  • How often you need to make changes to your product strategy
  • How to improve the customer experience
  • Why the product strategy is so important to growing your business
  • The life cycle of your product and why it is so important to learn and understand
  • Simple ways to be clear on your innovation strategy
  • The importance of getting your business model to work with your product strategy 
  • And so much more

When you are ready to add a product strategy to your business, either with a brand-new product or with the one you have had on the market for some time, make sure to get this guide to help you get started!

©2019 Gary Metcalfe (P)2019 Gary Metcalfe

What members say

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

informative book

Well presented and packed full of helpful information. I've found it very informative. By reading this book i have learned lot about the subject. If anyone interested in the subject should read.

1 of 1 people found this review helpful

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best author

It is interesting and informative book. There is really good and helpful product strategy. Thanks to the author!

1 of 1 people found this review helpful

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great book

This book provides the oversight about mapping product and roadmap. It's useful to rethinking or redesign main/core product and service to better serve potential customers/stakeholders.

1 of 1 people found this review helpful

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Elegant book

I own the previous book from this author! This is a huge book and a wonderful reference -- detailed and elegant. Thanks!

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Guide beyond the basic

I really enjoy it and can be put to good use. I found this book useful in putting. I would highly recommend this book.

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Great book

I thought this book was extremely useful and interesting.Author does a great job of tying together fundamental concepts that entire books are written on in one quick, concise, and easily digestible read.

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Listening to it

As product folks, we often get pulled down into the weeds and, while there’s not a ton of groundbreaking ideas here, reading the book reminded me to pull my head up and practice more capital-P Product work day to day.

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practical reference

A lot of the theory in the book will be familiar stuff for those in the field. All that said, well worth the time as a refresher.

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Orgranized book

Fantastic and commonsense manual for How to Grow Your Organization with Product. This book can assist you with knowing the procedure to pursue. Regardless i'm perusing this book. I discovered this book valuable in putting. I would exceptionally suggest this book.

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Recommended to all

The thoughts in brings a prescriptive methodology for Product Strategy. peruse that anybody in business should peruse.

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  • Franklin
  • 13-03-19

work best

Fantastic, concise read that anyone in business should read and this book delivers what promises, as it has to and with an easy-understanding, Roman explains definitions and practical techniques to manage products and deliver value to customers and if you have any doubts about buying it

1 of 1 people found this review helpful

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  • ding ding
  • 21-03-19

great book

This book came to me when I most needed it. Thank you Gary Metcalfe for a great book. I have learned so much from reading this.

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    5 out of 5 stars
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  • faizcopz
  • 21-03-19

good book

Good Book ! I recommend this book to persons who are working or to persons who are going to college.

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    5 out of 5 stars
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  • THEBOSS
  • 21-03-19

5 star

I gave 5 stars because it is well arranged, the topics are clear enough and the references are good, I would recommend it for everyone.

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  • oviya
  • 21-03-19

informative book

Hi Listeners, This book speaks about growth Product Strategy. This is a great informative book, It will defiantly helpful for all the peoples.

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    5 out of 5 stars
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  • vijaymax
  • 21-03-19

Wonderful book!

Wonderful book! This kept my interest from beginning to end. Would love to see more from this author.

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    5 out of 5 stars
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  •  Sara versus
  • 21-03-19

I really enjoyed it

A wonderful and complete guide to product management that can improve the effectiveness of your product organization. I wasn't awaiting this book to go deep into analyzing how to build a policy for your product.

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    5 out of 5 stars
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  • Monica
  • 21-03-19

No fluff

Well written book that you can pick up easily for any specific guidance throughout product development.

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    5 out of 5 stars
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  • justice
  • 21-03-19

Fantastic

A concise book that anyone in business should read. Gary does a great job of tying together fundamental concepts that entire books are written on in one quick, concise, and easily digestible.

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    5 out of 5 stars
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  • Moon
  • 21-03-19

Great book

If you really want to develop your skills on roadmaps, and strategy, perhaps learn more about ideas and methodologies this is great inception.