Are you struggling to generate consistent demand and pipeline for your B2B business? In this episode of The B2B Playbook, we dive deep into 10 critical questions that will help you determine whether you need to start your demand generation strategy from scratch or simply plug the gaps in your existing approach.

You'll love our comprehensive framework to audit and optimize your demand generation efforts. It covers key areas such as customer alignment, content creation, measurement, and documentation. They offer practical insights and actionable steps to help you build a robust demand generation engine that drives consistent pipeline and revenue.

Throughout the episode, we share real-world examples and best practices, highlighting the importance of understanding your dream customers, leveraging subject matter experts, mapping content to the stages of awareness, and implementing effective content repurposing and distribution strategies. We also address advanced tactics like account-based marketing and product ads, ensuring you have a well-rounded approach to demand generation.

This is pt.5 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic.

Tune in and learn:

+ How to assess if your demand generation strategy is built on a solid foundation

+ The essential elements of a successful demand generation program

+ Practical tips for optimizing your existing efforts and filling gaps

This episode is a must-watch for B2B marketers who want to maximize their demand generation impact and drive consistent growth for their business.

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00:00:00 Introduction: Should You Start From Scratch or Plug Gaps?

00:01:21 Overview of the Five B's Framework

00:02:37 Question 1: Are You and Sales Aligned on Target Customers?

00:05:58 Question 2: Is Your Understanding Based on Customer Interviews?

00:09:21 Question 3: Are Content Pillars Based on Customer Pain Points?

00:11:45 Question 4: Is Your Content Led by Subject Matter Experts?

00:15:32 Question 5: Is Your Content Matched to Stages of Awareness?

00:18:34 Question 6: Do You Have a Content Repurposing System?

00:21:30 Question 7: Are You Tracking Leading and Lagging Indicators?

00:23:29 Question 8: Have You Tried Account-Based Marketing?

00:25:00 Question 9: Do You Have Product Ads Running?

00:26:29 Question 10: Is Your Demand Gen Strategy Documented?

00:28:17 Get Help with the B2B Incubator Program

00:29:24 Key Takeaways and Next Steps

00:30:31 Closing Remarks

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/the-b2b-incubator

S06 E133 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy

How do you get buy-in from your organization to pursue Demand Generation as a strategy?

We show you EXACTLY how, step-by-step.

(Plus we share some free templates to help you put together the presentation you need to!)

We cover everything from evaluating the effectiveness of your current lead generation efforts to calculating the true ROI of your marketing activities, including often-overlooked costs like sales time. Additionally, we introduce the concept of a "split the funnel" analysis to identify high-intent leads and demonstrate the significant impact demand generation can have on your pipeline and revenue.}

We share clear examples, real-world scenarios, and walk you through the process of presenting a data-driven business case to leadership, highlighting the limitations of traditional lead generation and the scalable growth potential of demand generation.

This is pt.4 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic.

Tune in and learn:

+ How to assess the profitability of your current marketing efforts

+ The importance of including sales costs in your ROI calculations

+ Techniques for identifying high-intent vs. low-intent leads

+ Strategies for gradually shifting towards a demand generation model

+ Tips for building a convincing business case for demand generation

This episode is a must-watch for any B2B marketer looking to drive sustainable growth, improve sales enablement, and gain leadership buy-in for a demand generation strategy.

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SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

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00:03:18 Defining Demand Generation

00:05:15 The 97% Market Opportunity

00:06:15 Evaluate Current Strategy

00:07:24 Calculating Cost per Lead

00:09:52 Including Sales Cost in ROI

00:11:46 Calculating Revenue from Leads

00:14:02 The Importance of True ROI

00:15:22 Split the Funnel Analysis

00:19:01 Mapping High vs Low Intent Leads

00:21:58 Proposing Demand Generation

00:24:23 Building the Business Case

00:27:00 Gradual Shift to Demand Gen

00:29:11 Key Takeaways

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/the-b2b-incubator

S06 E132 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy

Are you wondering if demand generation is the right fit for your company? We bring out the whiteboard again in this video to explore which companies are suited for demand gen. We'll take into account different go-to-market strategies, industries, and business models.

We examine real-life success stories, from traditional manufacturing to cutting-edge SaaS businesses, demonstrating the power of demand gen across various industries.

Whether you're a sales-led organization struggling to connect with the right prospects or a marketing team seeking better alignment with sales, this video will provide you with valuable insights and a practical framework to drive sustainable growth for your business.

This is part.3 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic.

Tune in and learn:

+ Why your go-to-market motion doesn't matter for demand gen success

+ How demand generation can impact companies in any industry

+ The right time and prioritization for implementing a demand gen strategy

If you're a B2B marketer or a leader exploring whether now is the right time to start investing in demand generation, this episode is for you.

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SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

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00:00:00 Intro: What Companies are Suited for Demand Gen?

00:01:02 Defining Demand Generation

00:02:56 Does Go-to-Market Motion Matter?

00:05:20 Demand Gen for Inbound and Outbound Strategies

00:07:13 Demand Gen for Other Go-to-Market Motions

00:09:06 Demand Gen for Outbound Sales Teams

00:10:38 Why Industry Doesn't Matter

00:13:22 Demand Gen Complements All Go-to-Market Strategies

00:14:23 A Real-Life Demand Gen Success Story

00:17:18 Demand Gen Impacts All Industries

00:18:36 The Right Time and Prioritization for Demand Gen

00:19:27 Key Takeaways

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/the-b2b-incubator

S06 E131 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy