Personal Branding in IT
Handy Guide on How to Use Branding Techniques to Create a Career You Want and Reach Your Maximum Potential
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Personal Branding in IT
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Seslendiren:
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Tomasz Kućma
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Yazan:
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Marcin Ruman
"Lots of software developers dismiss marketing skills, but marketing skills matter! Learn them! You're trying to get humans to use software - humans with little time, who don't trust you. That's why people hire experts. To learn more, read up on marketing and talk to professionals. It’s a fascinating field, and I have a huge amount of respect for it." (Stephanie Hurlburt)
The development of personal branding appeared with the rise of social media, which created great possibilities for the distribution of a virtual identity and using it to sell products and services or generate income. Regardless of your job title in the IT sector, listening to this audiobook and practicing the exercises presented in each chapter will allow you to construct a powerful personal brand.
This audiobook will teach you how to:
- Gain credibility, recognizability, and authority as an expert
- Strengthen an existing market position
- Get a lucrative job you really want and be paid good money for it
- Build a powerful network of professional connections