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Summary

The Researcher's Bible provides a short introduction to the major concepts and approaches used in the social sciences, especially in sociology, anthropology, leisure, recreation, and tourism. It is an ideal supplement to a more detailed text on research methods and a guide to choose which research methods to use in a study. It also provides an explanation of different options for company owners and managers of organizations, who might want to do research or hire a research company to conduct a study for them. The chapters cover these topics:

  • What is research and how it differs from program evaluation
  • Choosing a research topic
  • The contribution of different disciplines to the social sciences
  • Different research approaches in social science research
  • Using observation in social research
  • Using qualitative and quantitative research methods
  • The main characteristics, advantages, and disadvantages of different sampling methods
  • The main techniques for analyzing surveys and their advantages and disadvantages
  • The major statistical concepts
  • The major data analysis techniques
  • The easiest method for social research

©2015 Gini Graham Scott (P)2016 Gini Graham Scott

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  • Kimberly Bazant
  • 29-04-16

Critical guide for researchers, grad students

If you could sum up The Researchers Bible in three words, what would they be?

Interesting, comprehensive, explanatory

What does Kerri Parr bring to the story that you wouldn’t experience if you just read the book?

Kerri Parr brings more than narration, she offers an experience. With perfect pace and articulation, her smooth voice invites you to sit back and listen, take it all in and learn.

Was this a book you wanted to listen to all in one sitting?

I listened to this book in one sitting. I did take advantage of rewinding at times in order to take notes and write down particular methods. It is very easy to go back and forth throughout the chapters.

Any additional comments?

I appreciated the way Gini Graham Scott offered a prodigious amount of information, including methods of research, models and approaches. She includes a great deal of examples that really help one understand each subject.