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How You Decide: The Science of Human Decision Making Lecture

How You Decide: The Science of Human Decision Making

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Publisher's Summary

People have always been fascinated by how the mind works. Thousands of times each day, we are presented with choices that require decisions: from what to wear each day to where to live. Over millennia philosophers, theologians, and mathematicians have all weighed in on how we make decisions, and in recent centuries economists, psychologists, and sociologists have joined this investigation. Some of these past theories are essentially aspirational, describing decision making as it should be, not as it often is.

This course provides a different view. In How You Decide: The Science of Human Decision Making, Professor Ryan Hamilton, associate professor of marketing at Emory University's Goizueta Business School, uses research revealed via the scientific method to understand and explain human decision making. While his easygoing manner and anecdotes about surprising and bizarre choices will keep you enthralled, Professor Hamilton also shares what decision science has revealed through empirically tested theories that make falsifiable predictions and lead to testable hypotheses. Based on the outcomes of his own published experiments and those of his colleagues, Dr. Hamilton presents information that allows you to better understand the choices you face every day, the tools you can use to make the best decisions for your personal goals, and how to most effectively influence the decisions of others.

Throughout this course, you'll examine complex and seemingly simple decisions and see the factors that play into both. You'll understand the pitfalls of routines that have become such a part of life that they obscure the decision making process and learn how the memory of a song or joke heard years ago can have an effect on a decision being made today.

Dr. Hamilton emphasizes the complex nature of human beings and the many environmental, physical, and emotional aspects of life that can impact any specific decision at any given moment.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2016 The Teaching Company, LLC (P)2016 The Great Courses

What Members Say

Average Customer Rating

4.6 (19 )
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Performance
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  •  
    Calum Nobles 01/12/2016
    Calum Nobles 01/12/2016 Member Since 2015
    HELPFUL VOTES
    4
    ratings
    REVIEWS
    5
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Much less marketing than I expected"
    If you could sum up How You Decide: The Science of Human Decision Making in three words, what would they be?

    Interesting, revealing, educational


    What did you like best about this story?

    I was concerned that this might be too marketing focused. It was not. It was a good in-depth coverage of a fascinating topic


    What does Professor Ryan Hamilton bring to the story that you wouldn’t experience if you had only read the book?

    He is a very good narrator ... kept things interesting and moving along


    Was this a book you wanted to listen to all in one sitting?

    No ... 20 odd lectures ... you could never take all that in. I might actually listen to it again in a few months


    4 of 4 people found this review helpful
Sort by:
  • JARED R CLEMENCE
    12/12/16
    Overall
    Performance
    Story
    " Immediately useful"

    This book directly and immediately effects my day actions and decisions with respect to choosing my brand management strategies

    4 of 4 people found this review helpful
  • Francy_B
    02/12/16
    Overall
    Performance
    Story
    "Compelling and instructive"

    This course walks you through the theories and knowledge regarding how the human brain approaches decision making. Learning the concepts made me think about my own behavior and I now understand better the way I (and the people around me) work. It doesn't give you all the answers, but it's a great way to start. The performance is warm and the concepts are clearly explained, even for people who have no knowledge of the topic.

    4 of 4 people found this review helpful
  • kimberpink
    02/02/17
    Overall
    Performance
    Story
    "educational book"

    great feedback. I'll use this information in.my sales as well as in my life!! thank you.

    2 of 2 people found this review helpful
  • David Turkington
    Essex Fells, NJ USA
    27/01/17
    Overall
    Performance
    Story
    "Very applicable and entertaining"

    Excellent coverage of the topic with examples from the wild. Will definitely change my marketing tactics.

    2 of 2 people found this review helpful
  • Jurgis
    24/01/17
    Overall
    Performance
    Story
    "A solid listen about decision making process"
    Would you listen to How You Decide: The Science of Human Decision Making again? Why?

    I will definitely come back to this book, The author crunched a lot of data and research and put it in to simple words for a normal person to understand. The book is based largely on research and the hard data is chewed up and provided in easy to listen bites.


    What other book might you compare How You Decide: The Science of Human Decision Making to and why?

    Not sure i can compare it to another book , but this book is a solid one. I could however compare it to sitting in a classroom of an interesting subject lead by an amazing professor. for a semester.


    What about Professor Ryan Hamilton’s performance did you like?

    Really solid, fact, research based approach, no popular psychology crap.


    Was this a book you wanted to listen to all in one sitting?

    Definitely no , the nature of this book and the fact that it contains a lot of info and t hat info takes time to digest.


    Any additional comments?

    I would absolutely recommend this to anyone.

    2 of 2 people found this review helpful
  • Joe S.
    Charlotte, NC USA
    02/02/17
    Overall
    Performance
    Story
    "Loved the entire course."

    The content was very good and the instructor's style made it easy the listen to and relate to.

    1 of 1 people found this review helpful
  • Patrick C
    27/12/16
    Overall
    Performance
    Story
    "Ryan Hamilton Makes This A Good Decision"
    What did you love best about How You Decide: The Science of Human Decision Making?

    Ryan Hamilton. Great delivery. Passionate about material and entertaining subtle sense of humor.


    Who was your favorite character and why?

    Ryan Hamilton


    What does Professor Ryan Hamilton bring to the story that you wouldn’t experience if you just read the book?

    Adds a lot of color with some subtle sarcasm and humor.


    Was there a moment in the book that particularly moved you?

    Enjoyed it from start to finish.


    Any additional comments?

    I will buy anything else narrated by Ryan Hamilton.

    1 of 1 people found this review helpful
  • Jan Marais
    09/10/16
    Overall
    Performance
    Story
    "An enjoyable journey into the workings of the decision making process."

    By presenting the content in an easy to follow manner, prof Hamilton makes this a must-listen for anyone who seeks to learn more about human decision making.

    10 of 16 people found this review helpful
  • Thomas
    18/12/16
    Overall
    Performance
    Story
    "Behavioral Economics Friendly"

    If you like books on behavioral economics this is a great distillation of the topic.

    3 of 4 people found this review helpful
  • Luke
    19/07/17
    Overall
    Performance
    Story
    "Breadth, depth, and a little bit of humor"

    Prof. Hamilton managed to walk the fine line between too much and too little information on the topic of human decision making; crafting a course appealing for both amateurs and those who're familiar with but in need of a refresher and update. I loved the systematic approach to selecting material not from the intriguing fringes; but instead with a collection of robust decision models and theories that have proven themselves over time. Among these are many of Khaneman and Tversky's pet theories (and a whole lecture on prospect theory), Herbert Simon's bounded rationality (satisficing as a main feature), self regulation (with ego depletion as a central feature, although - I am aware that this subtopic has recently been claimed to be scientifically dubious), framing, availability, evaluability, halo effects, reason based decision making, and much more. Prof Hamilton did a masterful job at staying on topic and including only the most germane material - with a medium sized bucket of humor and humility to make the content more enjoyable and keep listeners engaged. I have struggled to think of any areas of improvement and weakness other than a slight lack of coherence among topics in terms of an overarching narrative- but I suspect that's because these were presented as separate lectures and not linking material in a single book. Overall, a wonderful job that deserves 4.5 to 5 stars.

    0 of 0 people found this review helpful

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