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Blink cover art

Blink

By: Malcolm Gladwell
Narrated by: Malcolm Gladwell
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Summary

Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments, and particular rules and principles. This audiobook shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices, and in everyday life. Just as he did with his revolutionary theory of the tipping point, Gladwell reveals how the power of blink could fundamentally transform our relationships - the way we consume, create and communicate, how we run our businesses, and even our societies. You'll never think about thinking in the same way again.
©2005 Malcolm Gladwell (P)2005 Hachette Audio

Critic reviews

"Malcolm Gladwell goes deep into the reliability of hunches, instinct and instant, apparently irrational understandings. It appears that they are all aspects of an important survival mechanism, the one that makes us jump the right way when we stumble jay-walking as a lorry hurtles towards us. Full of fascinating theories about how science can be duped more often than our unsonscious minds can, Gladwell ranges from art fakes and gambling to marriages in jeopady and job interviews. I was instantly convinced." ( The Times)
"Brilliant." ( Observer)
"Astonishing." ( Daily Mail)
"Compelling." ( Evening Standard)

What listeners say about Blink

Average customer ratings
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  • Overall
    3 out of 5 stars
  • L
  • 12-12-12

Very Average...

Blink is a very successful book which covers the subject of intuition. I expected great things from this and the audiobook got off to a flying start with Gladwell's playful and confident reading style. I kept expecting the audiobook to then ramp up past what was fast becoming a very long-winded introduction...except it wasn't and by now I was onto the third chapter. Whilst providing some interesting examples, this book does little else than state the obvious...again and again and again....it feels like a lot of newspaper clippings all pulled together (which some say is exactly what it is). For such a successful book I had such high expectations and for the most part this book failed to deliver...I found myself becoming increasingly bored.

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29 people found this helpful

  • Overall
    4 out of 5 stars

Enjoyable, but goes in an unexpected direction

I enjoyed listening to this. Gladwell interweaves gripping stories with interesting psychological information very effectively. Like another reviewer, however, I was a bit surprised with the direction this took. It started out being about the powers of the unconscious and how experts can make very complicated judgements almost instantaneously. It seemed to promise to tell the reader how to harness the power of the unconsious. But then it swerved much more into exploring how snap judgements can be bad, and ended up being about the nature of prejudice. This was very interesting (possibly more interesting than the direction it had been heading in), but definitely a bit unexpected.

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29 people found this helpful

  • Overall
    3 out of 5 stars

Not quite what I expected

Enjoyed lisening to the various stories but kept hearing myself say - and your point is?

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21 people found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

Missing anything about neural networks.

This book could've been more informative about how the subconscious brain works as a neural network which is very good at pattern recognition. Instead it becomes a series of anecdotes about conscious bias and prejudice. It's still informative but not very helpful to improve ones subconscious brain other than external management.

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12 people found this helpful

  • Overall
    4 out of 5 stars

Gadfly-Gladwell

Mr Gladwell has collected an interesting set of anecdotes loosely connected to short time spans and pulls them together without much logic or structure and with many internal contradictions. Sometimes experts are people who have analysed their topic (e.g. food) so that they have access to their sub-conscious whereas non-experts flounder around with holistic impressions, sometimes experts have such finely tuned intuitions that they can instantly say that, for example, a statue is fake, but they have no access to the (highly trained) sub-conscious that tells them this. Ignore pedants like me, Mr Gladwell's amiable muddle-through will provide entertainment and food for thought (especially about prejudice) for any reader.

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9 people found this helpful

  • Overall
    5 out of 5 stars

Brilliant!

I love this kind of book. If you are even mildly interested in why people do what they do, this book is another must (as well as Predictably Irrational*). It's all in plain English, and it's all fascinating.

I would recommend this book. In fact, I have to many friends.

Get it!

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9 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

Great narration, poor production

I really liked this book and purchased after listening to Outliers but I was really disappointed with the production and would of given it 5 stars if there wasn't the annoying and distracting background music.

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7 people found this helpful

  • Overall
    3 out of 5 stars
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    4 out of 5 stars
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    3 out of 5 stars
  • BB
  • 30-07-15

Very long winded

The concepts were interesting but often the point was laboured for hours it got quit tedious towards the end.

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6 people found this helpful

  • Overall
    2 out of 5 stars

Awful

Opportunist crap. This guy doesn't have any theory, ideas, nothing. He just wanted to make money with this.

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6 people found this helpful

  • Overall
    5 out of 5 stars

Fascinating and Compelling

Excellent. I am sure I will listen to this again and again.

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6 people found this helpful