Mine Your Language kapak görseli

Mine Your Language

Influence, Engage, Predict

 Önizleme

Standard'ı 30 gün ücretsiz edinin

Deneme süresinden sonra aylık 5,99£. Aylık olarak iptal edilir.
0,00£ karşılığında dene
Diğer seçenekler

Mine Your Language

Yazan: Abhishek Borah
Seslendiren: Rayan Madan
0,00£ karşılığında dene

30 gün sonra aylık 5,99£. Dilediğiniz zaman iptal edebilirsiniz.

12,84£ karşılığında satın al

12,84£ karşılığında satın al

Season's Savings | £0.99/mo for 3 months

£5.99/mo after 3 months - terms apply. Cancel monthly
Today, firms have many language-based decisions to make-- from the brand name to the language of their annual reports to what they should or shouldn't say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfaction, loyalty, and ultimately, on a firm's sales, market share and profits.In this book, Abhishek Borah meticulously and marvellously showcases the influence of language on business. Through examples ranging from Toyota to Tesla and Metallica to Mahatma Gandhi, you will read about how to improvise on social media, how changing the use of simple pronouns like ' we' and ' you' can affect a firm's bottom line, how to spot a fake review online and much more.So whether you are just inquisitive about the role of language in affecting consumer and company behaviour or a student wondering about the utility of language analysis in understanding them, Mine Your Language will teach you to use language to influence, engage and predict! Business Communication Career Success Leadership Management & Leadership Motivation & Self-Improvement Personal Development Personal Success
adbl_web_anon_alc_button_suppression_t1
Henüz yorum yok