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Michael O'Leary

Turbulent Times for the Man Who Made Ryanair

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Michael O'Leary

Yazan: Matt Cooper
Seslendiren: Stephen Hogan
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Penguin presents the audiobook edition of Michael O'Leary by Matt Cooper, read by Stephen Hogan.

September 2017. Ryanair cancels over 700,000 bookings and its powerful PR juggernaut comes shuddering to a halt. For once, the airline's aggressive and flamboyant CEO, Michael O'Leary, is contrite and apologetic.

A month later Ryanair announces increased passenger traffic for October, year-on-year growth and increased profits. Its share price soars. For the moment, it appears, a fundamental shake-up of Europe's biggest airline is off the table. But questions remain about the causes of the debacle and O'Leary's role in it.

Michael O'Leary lifts the veil on the wildly successful and wildly controversial Ryanair CEO. Based on extensive research - including with close associates of O'Leary - the book examines O'Leary's personality, beliefs and obsessions and describes how these have moulded the business he runs. Written by a multi-award-winning journalist and broadcaster, with a thirty-year career covering business and current affairs, it is a fascinating insight into the business behind the man, and the man behind the business.

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Eleştirmen yorumları

An indispensable guide for anyone who wants to understand not just where Michael O'Leary and Ryanair are coming from, but where they are going
A frequently enlightening unauthorised biography ... entertaining
Cooper's book tracks O'Leary's change of attitude towards passengers since 2014. He built his career amid alehouse expletives and wisecracks that should have been enough to make most customers steer clear - were it not for the promise of ever lower prices. (Neil Craven)
Fascinating book ... very comprehensive (Eamon Dunphy)
In a world of colourless corporate leaders, Ryanair's aggressive, mouthy chief executive provides catnip for journalists. Cooper, an award-winning Irish writer and reporter, makes the most of the opportunity to dissect his colourful subject. (Book of the Month)
Matt Cooper explores the recent tough times for the high-profile businessman.
This is an engaging read full of anecdotes, some of which shocked me and made me laugh out loud (Emma Newlands)
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Strange way to start a business biography. The story starts in around 2018 and continues for 4 chapters or so (!) During this time I almost quit, but thankfully I persisted. The author eventually goes back to the start and tells the story of how he joined Ryan Air and how he built the company. Overall a great story

Stick with it

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.
Love them or hate them, Ryanair have achieved something incredible, going from a small start up to Europe largest airline in just a number of decades.

That growth can only be attributed to its charismatic and outspoken CEO. A must read for anyone interested in business!

Entertaining and Insightful. Highly Recommended!

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Gives a great insight into the mind of this pragmatic business leader. Wonderful listening. Recommended.

Excellent

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Great story telling and equally great narrator
thoroughly enjoyed listening to it. would highly recommend

very enjoyable

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Incredible story and written with style and elegance. Really gets points across clearly and has you captivate

5 stars all day

Highly recommend

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