Mastering the New Media Landscape cover art

Mastering the New Media Landscape

Embrace the Micromedia Mindset

 Preview

Audible Standard 30-day free trial

Try Standard free
Select 1 audiobook a month from our entire collection.
Listen to your selected audiobooks as long as you're a member.
Get unlimited access to bingeable podcasts.
Standard auto renews for £5.99 a month after 30 days. Cancel anytime.

Mastering the New Media Landscape

By: Barbara Cave Henricks, Rusty Shelton
Narrated by: Rusty Shelton
Try Standard free

£5.99 a month after 30 days. Cancel anytime.

Buy Now for £7.99

Buy Now for £7.99

About this listen

The giant brands that once dominated the media landscape - Oprah, the New York Times, NPR, CNN - have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media - earned, owned, and rented - and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

©2016 Barbara Cave Henricks and Rusty Shelton (P)2016 Barbara Cave Henricks and Rusty Shelton E-Commerce Marketing Marketing & Sales Public Relations Commerce Inspiring Business
No reviews yet