Communication technologies are constantly advancing to keep up with the times. Messaging apps are huge right now - completely overtaking social media by becoming the primary way we communicate online. When most entrepreneurs are starting out, they like to read articles on "how to make a killing with your first app", "building the multi-billion dollar app" and most books related to this topic. They are glued to this side of the story and blinded to the other. To have your own success story, you have to find out why other apps fail. The painful truth is there are more failed apps than successful ones.