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Marketing for Dummies, Second Edition

Narrated by: Brett Barry
Length: 3 hrs and 6 mins
Categories: Business, Marketing
3 out of 5 stars (1 rating)

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Summary

Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing for Dummies leads you step by step through the four P's of marketing: product, pricing, positioning, and placement.

Discover how to:

  • Prepare hard-hitting campaigns
  • Plan and stick to your budget
  • Use research effectively
  • Increase consumer awareness
  • Satisfy your clients' needs
  • Boost your sales
©2004 Wiley Publishing, Inc (P)2007 HarperCollins Publishers

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  • Overall
    2 out of 5 stars
Profile Image for RADart
  • RADart
  • 26-07-18

This book will definitely.....

Definitely not a book for marketing, just did to the fact that this narrator is so robotic. I had to stop at the second chapter and purchase another book.

1 of 1 people found this review helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
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    3 out of 5 stars
Profile Image for Dean Oz
  • Dean Oz
  • 19-06-18

A bit outdated but useful for core information

A bit outdated but useful for core information. I didn’t know much about marketing so it was useful for me, but now I will be looking for a more current listen.

1 of 1 people found this review helpful

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    5 out of 5 stars
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Profile Image for K. Shimada
  • K. Shimada
  • 24-01-17

Great information. Very well laid out.

I loved this. keeper me entertained as well as informed. I enjoyed how it was organized and has helped me start marketing.

2 of 3 people found this review helpful

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    4 out of 5 stars
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Profile Image for Branden Elwood
  • Branden Elwood
  • 18-01-19

Very good starting guide to marketing.

Very easy to follow. I listened while working and got some amazing ideas. It does seem a little out dated but the ideas will still work just have to tweak it a little bit.