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Summary

Marketing has changed. The old ways of marketing, that have served us perfectly well for years, simply don’t work anymore. A new breed of entrepreneur has emerged, rewriting the rule book and building predictable marketing systems that turn strangers into customers, at scale. Marketing Renegade tells the fictional story of down-on-his-luck business owner, Freddy Giodarno, who turns to an enigmatic marketing guru to help save his livelihood. Join Freddy on a journey of entrepreneurial enlightenment as he transforms his fortunes by following the "6 Rules of a Marketing Renegade". 

"Marketing Renegade is an indispensable step-by-step guide for any business owner looking to transform their marketing and explode their sales." Tim Haslam, CEO, 72Point Inc.

Contents: 

PART 1: How Did We All End Up In Marketing? 

Chapter 1: Selling is Dead - Small business owner, Freddy Giordano, is in deep trouble. His marketing just doesn't work anymore. He turns to an enigmatic guru for help.

Chapter 2: The Renegade Mantra - Freddy learns the three key elements of successful marketing. 

PART 2: The Six Rules of a Marketing Renegade

Chapter 3: Rule 1 - Pick Fights - Freddy learns how to find his voice. 

Chapter 4: Rule 2 - Own Your Niche - Freddy learns how to specialise by finding a "deep and profitable" niche. 

Chapter 5: Rule 3 - Go Native - Freddy learns how to think like a customer and talk to them in a way that connects. 

Chapter 6: Rule 4 - Yes is More - Freddy learns how to create a steady stream of sales leads. 

Chapter 7: Rule 5 - Pitch Small - Freddy learns how to harness the power of the smartphone.

Chapter 8: Rule 6 - Lead a Crusade - Freddy learns how to turn customers into raving fans. 

PART 3: The Epilogue

Chapter 9: The Next Chapter

©2020 Blackmore & Hutchinson (P)2021 Blackmore & Hutchinson

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