Does your lack of marketing knowledge prevent you from making sales or finding new customers? Marketing is a very important aspect of any product or service. The nature of marketing has gone through some enormous changes in recent years. In the past the ability to market a product or service effectively required big bucks. Today the rules have changed and anyone can take advantage of the benefits of marketing. You have the ability to increase sales like never before. This is the first book in the Marketing series. You will be introduced to some of the most effective introductory marketing concepts available today. It is important to have a solid understanding of these concepts and their relation to the current state of marketing. Once you have built this foundation, you will be better equipped to understand more advanced concepts.