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Summary

Dale Vince never intended to start a business. Driven by a passion for sustainability, he left school aged 15 and became a New Age traveller, living for free in a wind-powered double decker bus. But after building his first wind turbine, he realised that to change the world he needed to be on the grid, not off it. In 1996, he founded green energy company Ecotricity based on principles of social, financial, and environmental sustainability, and changed the landscape of UK energy forever.

Since then, Dale has been appointed a UN ambassador for climate issues, become the owner of the first ever vegan football club, and amassed a fortune of over £120 million built on sustainability. He has also been a vocal supporter of Extinction Rebellion which, like Ecotricity, is based in Stroud. In this book, he shares his single-minded and uniquely purpose-orientated approach to business, with lessons learned from experience that will speak to any fledgling entrepreneur.

This is the story of a man whose unwavering mission to help save the environment has driven him all the way to the top, and a powerful manifesto for anyone who wants to change the world.

©2020 Random House (P)2021 Dale Vince

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Inspiring

Made the world a bit more transparent, not always in the way you'd like, but necessary. Fun and serious, I learnt a lot of really interesting stuff, highly recommend this read. Gives me hope that there are people out there in the world doing good and not just motivated by how much they can earn. Loved the dual narration, Chris Packham is infectious to listen to, and felt right for Dale Vince to be narrating towards the end.

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Fantastic in every way.

If you're interested in business, cars, football, food, ecology or the economy, this book if ace.

I would recommend it as just a great story too!

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Awesome

What a guy Dale Vince is. This is eye opening in respect of how simple a green world could be. Highly recommended for environmentalists and sceptics alike.