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Summary

A departure from what we have known and adhered to for the past 200 years. Loyalty and Sacrifice are inseparable. In the case of war, heroes, and employees, Sacrifice is well recognized and celebrated. In the case of customers, the question is: Are customers capable of Sacrifice? 

We have crossed the threshold of AI nudging human behavior. Only if basic definitions are precise, can advanced algorithms be useful for worthwhile human development. Loyalty and Sacrifice are inseparable. This book proposes a holistic and uniform definition of loyalty and embraces its hidden facets to redefine customer loyalty. The most significant concepts in the book are embodied in four pillars. 

One - Defines Loyalty
Two - Crafts a new definition of customer loyalty
Three - Proposes a new concept of L&S principles
Four - A new principle of the Latency Factors to explain blind-spots 

This book proposes a holistic and uniform definition of loyalty and embraces its hidden facets to redefine customer loyalty. It provides a new framework with four axioms of loyalty and four L&S Principles supported by over 30 true accounts. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Raghu Kalé (P)2019 Raghu Kalé

Critic reviews

"One of the best books I've read on the subject!" (Essex Magazine, UK)

"His new book, Loyalty & Sacrifice: Ushering New Horizons for Business Leaders in the Digital Age, is a must-read for businesses. Mr. Kale notes that businesses are at the cusp of a digital revolution. What strategies will your organization utilize to ride the wave?" (London Post)

"Raghu challenges readers to broaden their thinking regarding traditional notions about customer loyalty. His rich use of examples demonstrates that loyalty goes far beyond transactional (ways), to a willingness to sacrifice. It is both thought-provoking and relevant to executives in all disciplines." (Global leader Stephen Sadove, former chairman and chief executive officer of Saks Inc. of the Saks Fifth Avenue luxury retail chain)

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