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Summary

Random House presents the audiobook edition of Life's a Pitch by Stephen Bayley and Roger Mavity, read by the authors with Roy McMillan, Wayne Forester and Emily Bevan.

The pitch is the absolute essence of modern business.

Ideas are the most valuable commodity in the modern economy, and it is human skill which develops them.

However, the skills of the pitch are not only relevant to the world of business; rather, they apply to just about every significant personal transaction in your life....

So whether at a sales conference in corporate conference room hell or over lunch at a glamorous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre.

Part inspirational manual for business, part guidebook to a successful and happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Groundbreaking and genre-busting, it will transform the way you think about the art of persuasion forever.

©2017 Stephen Bayley, 2017 Roger Mavity (P)2017 Random House AudioBooks

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    3 out of 5 stars
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A book of two halves !

This first half of the book contained some useful strategies and tips that will certainly help in my future pitches.. The book should of ended their.. However, it then turned into a self indulgent piece of useless theatre, with the author showing off his mastery of the French language...

1 of 1 people found this review helpful

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Shallow, obvious and pedantic

Move on, there's nothing much of interest here. If you don't already know what's suggested you probably recently crawled ashore in your evolution cycle and content here may assist a little in your next stage of survival. Otherwise, no.