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A frugal and flexible approach to innovation for the 21st century....

Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades. Their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more. 

  • Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States 

This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West - and how to bring jugaad practices to their organizations.   

©2012 Navi Radjou, Jaideep Prabhu, and Simone Ahuja (P)2012 Gildan Media

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  • Nathan Merriman
  • 27-03-21

Important book about the impact potential of Jugaad

This is a well constructed book that shares the principles of Jugaad Innovation and how these principles can help all of us think differently about resources and value creation. From my perspective, this is an important book for all of us in healthcare, especially after the global impact of COVID-19. How can we think differently in healthcare? Jugaad Innovation principles can help.