Most startups fail long before their product ever reaches a customer. The Boost Method shows you how to avoid their mistakes.

It doesn’t matter how brilliant your idea is. To turn it into a shelf-ready product, you need to think clearly about where your business is going. An entrepreneur with a physical product must overcome design and manufacturing challenges, navigate regulatory hurdles and secure investment. Ultimately, you need to build a product that works and is profitable. Get any one of these wrong, and your idea may never achieve commercial success.

In Invent. Build. Sell., Michael Potas shares the Boost Method: a five-stage framework developed from 30 years of experience in building successful products and helping others do the same. Tested across hundreds of real-world projects, the Boost Method combines engineering insight with targeted commercial strategy and risk reduction, helping you move fast while minimising your product development costs.

Inside this book, you’ll discover how to develop a physical product from idea through to market launch.

Pressure-test your idea before spending serious money, using targeted research to expose the risks

Validate technical feasibility, market demand and commercial viability at every stage, so you’re never building blind

Use Minimum Valuable Milestones to decide when to pause, pivot or persist

Protect your idea with patents and other intellectual property strategies

Attract investors, secure funding and avoid costly missteps in design, prototyping, manufacturing and launch

Invent. Build. Sell. is a practical guide full of real founder stories and hard-won lessons. Whether you’re starting with an idea or scaling your next product line, this book shows you how to build with less risk and a clearer path to profit.