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Iconic

How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
Narrated by: Scott McKain
Length: 5 hrs and 14 mins
4.5 out of 5 stars (4 ratings)

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Summary

Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the "Ultimate Customer Experience" every time.

What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention - and customers - is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic.

In his new book, Iconic, award-winning author and speaker Scott McKain examines what an iconic organization or leader is - and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as:

  • Go negative for greater success
  • Do not “under-promise/over-deliver”
  • Quit selling your products and services

Iconic is filled with insightful advice and practical examples. It’s not a book merely expressing an unproven, unrealistic theory. Iconic teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status.

©2018 Scott McKain (P)2018 Scott McKain

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Profile Image for L Jay
  • L Jay
  • 06-06-19

Kept me from making a huge mistake!

This book came just the right time for my business. It also saved me a ton of money spent on a marketing concept that could have damaged my businesses reputation for years. If you own a business, read Scott’s books.

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Profile Image for Mike Henry Sr.
  • Mike Henry Sr.
  • 22-01-19

Challenging, creative, thoughtful

This book will challenge you to think deeply about your organization and your mission. By telling wonderful stories, the author brings you into his thought process and the ideas behind the book. Then he introduces you to individuals and organizations that demonstrate both the positive and the negative of the points he makes. Each of the 5 points of the book are driven home through the same process of using engaging stories to emphasize the key points. There were places where I went back and listened again so I could think more about what was being said.

How you apply the ideas in this book are up to you. But applying them, even in a trial-and-error fashion, will change the way your organization is perceived and the way you interact with your customers, prospects and your team. Striving to be iconic will be good for your organization, whether you achieve that level of distinction or not! Very worthwhile!

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Profile Image for Jason Bradshaw
  • Jason Bradshaw
  • 14-10-18

Don’t skip this book

Insightful, thought provoking and helpful to take performance to the next level. It will last the test of time and be useful for generations.