Whatever you're writing, you have to make it clear.

You could be writing a website, a brochure, or a client presentation. You could be preparing a job application, an email, or a classified ad. Or you might be writing an article or a book.

Whatever it is, the clearer you make it, the better your results will be.

How to Write Clearly will help. It's an authoritative yet easy-to-digest guide that will make your nonfiction writing more colorful, expressive, and precise.

Writing is more than just words on a page. It's a process of communication.

That's why How to Write Clearly draws on cutting-edge ideas from psychology, education, and linguistics to look deep inside the reader's mind and explore the "why" as well as the "how" of writing technique.

It's ideal for marketers, businesspeople, journalists, educators, and anyone who needs to communicate with the written word.

You'll learn:

• How to understand your reader and tune into what they need
• How to use plain language to make your writing accessible, readable, and relatable
• Ten treacherous traps you must avoid
• Proven techniques for explaining new ideas
• How to captivate your reader with storytelling, humor, intrigue, perspective, and more
• What really changes readers' minds
• How to craft clear sentences and paragraphs
• Using empathy and pacing to put the reader at their ease
• How to choose the right structure, length, and title
• Pages of pro tips for drafting, editing, and using feedback

Fully referenced, with a wealth of examples throughout, How to Write Clearly is the definitive guide to nonfiction writing today.