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How the World Sees You

Discover Your Highest Value Through the Science of Fascination

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About this listen

Sally Hogshead believes the greatest value you can add is to become more of yourself.

Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.

She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History.

The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

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Most relevant
Great book that really opened me up to new perspectives. Sally reads it with great passion and is very fun to listen to. It'll be a great help to have this book with me in my back pocket and to look back on from time to time when I feel I need to be reminded what my, and others, greatest values are. It is however a bit long winded to listen to all the advantages being read, so maybe I should have bought the book. But then again it'll be good for future reference. At the end of the day it is a very informative book on a fascinating topic.

Fascinating book

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Where does How the World Sees You rank among all the audiobooks you’ve listened to so far?

This has been one of my favourite audiobooks of recent times, as I had so many realisations relevant to myself and business.

What other book might you compare How the World Sees You to, and why?

As far as I know, it's fairly unique. Quite different to personality tests or general psychology.

Did you have an emotional reaction to this book? Did it make you laugh or cry?

I had some big AHA! moments. A few laughs too.

Any additional comments?

Sally is one of the best presenters I have listened to. Her style is great and very personable. I did not know what to expect when I got this book, but now I think it is essential reading.

A truly insightful book

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In a written book form I think this is probably a fair read. But this shouldn't be on Audible. It is not viable to listen to this book on the move because of constant references to materials that need to be read. I don't mind a few of these in an Audible book, but this one takes it way, way too far.

I subscribe to audible to listen on the move, in my car or when jogging or walking. Impossible to to do this in a meaningful way with this title.

I have to also say I think the Author waffled a lot about her own life, getting useful info out was hard work and although I went deep into the book, I had to give up. Not a good experience

Totally Unsuitable Book to Be On Audible

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