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  • How I Raised Myself from Failure to Success in Selling

  • By: Frank Bettger
  • Narrated by: Arthur Morey
  • Length: 6 hrs and 15 mins
  • 4.7 out of 5 stars (142 ratings)
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How I Raised Myself from Failure to Success in Selling cover art

How I Raised Myself from Failure to Success in Selling

By: Frank Bettger
Narrated by: Arthur Morey
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Summary

A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas - or anything else - this book is for you.

When Frank Bettger was 29, he was a failed insurance salesman. By the time he was 40, he owned a country estate and could have retired. What are the selling secrets that turned Bettger's life around from defeat to unparalleled success and fame as one of the highest-paid salesmen in America?

The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable - and more valuable to your company - when you apply Bettger's keen insights on:

  • The power of enthusiasm
  • How to conquer fear
  • The key word for turning a skeptical client into an enthusiastic buyer
  • The quickest way to win confidence

©1947 Prentice Hall Press. First Fireside Edition: 1992. Renewed 1977 by Frank Bettger. All rights reserved (P)2016 Simon & Schuster

What listeners say about How I Raised Myself from Failure to Success in Selling

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    4 out of 5 stars

A great review of selling fundamentals

There is no escaping the fact that this book is from a bygone era, but if you can see past references to index cards, using the customer’s telephone and the general assumption that all businesspeople are men and all women are wives and secretaries,the principles (and they should be regarded as principles, in that they are timeless) remain highly relevant. In fact I’d go so far as to say they are even more important given our current susceptibility to being seduced and distracted by tech and the promise of ‘social selling’. After 30 years of selling technology, I found this book to be an excellent reference to bring me back to some long overlooked fundamentals. The fact that the audiobook is delivered in such a gentle and unassuming way made it feel like being in a fireside chat with your favourite grandfather who has been mentoring you for years. If you like Grant Cardone and his pace of delivery, you may find this a bit pedestrian. For that very reason the contrast provided by this audiobook is the yang to that particular ying and to the typical go-getting brashness of other ‘how to’ books. I loved it.

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3 people found this helpful

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written in the 30's.

I found d this a little dated. general topic is sound but written too long ago.

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2 people found this helpful

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Best book on selling I've read so far

Very in depth explanations of timeless principles and techniques. The narrator did a good job of bringing the book to life .

This book is a classic I'm surprised that people don't talk about it more. Some of the ideas are applicable to more than just sales; like improving your memory, organising informaion etc.

This books covers everything from giving a structure of the sale to breaking down the individual steps. It also discusses the psychology at work during key moments of the sales.

I will be recommending this book to my friends

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Great read

Such an interesting life and a fantastic approach, definately worth a read and I'll go back to this time & time again

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ok

it was ok, some little gems in there , would I recommend it? yeah probably

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Perfect for fledgling salesman

great listen. perfect for fledgling salesman not hitting the mark. perfect for figuring out how it's done.

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Brilliant

Great book will be listening to it again very soon. I would highly recommend a go.

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educative and interesting

Enjoyed the book, made plenty of notes. Even though the book is quite old it is very practical and applies to many situations presently.

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Amazingly Inspiring Book

Having listened to this book several times, it is more compelling each time. I can't wait to listen to it again. Adopting and using the principles is winning more sales.

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Basic but some good logical bits

The content is a mix of obvious bits which just need pointing out and outdated tasks and thinking.
Good value if you take the simple things and action them.

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