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Hooked: How to Build Habit-Forming Products
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Categories: Business & Careers, Career Success
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Summary
Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Please disregard any reviews mentioning poor audio quality prior to December 2019.
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
- New for second edition! An additional case study for building health habits.
Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.
More from the same
Narrator
What listeners say about Hooked: How to Build Habit-Forming Products
Reviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance1 out of 5 stars
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Story4 out of 5 stars
- Observer
- 05-06-15
Can't listen to narrator
Narrator makes the unbearable with his almost AI voice. Better to get the printed version.
21 people found this helpful
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story3 out of 5 stars
- Roland Hesz
- 14-08-15
Probably good book killed by the reading
What did you like best about Hooked: How to Build Habit-Forming Products? What did you like least?
The reading. It was like someone fed the text to a text-to-speech programme. It made it impossible to actually listen to the content.
Who might you have cast as narrator instead of Dave Wright?
Practically anyone else.
Any additional comments?
I have to get it in printed/digital format so I can actually get what the book is about.
15 people found this helpful
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story3 out of 5 stars
- Carey Baird
- 28-03-17
Terrible Terrible Terrible Narration
If this book wasn’t for you, who do you think might enjoy it more?
I can't get into it because of the narration.
Has Hooked: How to Build Habit-Forming Products put you off other books in this genre?
No
Would you be willing to try another one of Dave Wright’s performances?
Definitely not. He reads with no understanding of the subject matter. It is impossible to follow and a robot would be better.
You didn’t love this book--but did it have any redeeming qualities?
I am sure the subject matter is good but I can't get into it.
Any additional comments?
Quality narration is the obvious key to audiobooks
9 people found this helpful
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story2 out of 5 stars
- Michael Langguth
- 03-09-16
Don't buy
This book sounds like it's read by a computer voice. It's hard to say if it's just a really bad reader or if it's just a scam and actually read by a computer voice.
8 people found this helpful
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story4 out of 5 stars
- Sapientum
- 16-02-16
Interesting book, boring reader.
This was a really hard book to complete because the reader might as well have been reading entries in the phone book. There was no hint that he understood anything he was reading and so it was all delivered in a flat monotone.
8 people found this helpful
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Geraint Clarke
- 23-03-17
Horrible narration.
I'm an hour in and I have to give up. The reader sounds so robotic that no information is sinking in. It's all melding into one.
7 people found this helpful
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story3 out of 5 stars
- Primer
- 07-07-18
Really poor narration
Read this book and tried to give it a second "reading" via Audible. However the narrator is so bad I couldn't get through the first few chapters.
3 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Sam
- 29-08-19
amazing!!!
I love this book, straight to the point with the facts and answers, I'm training to become a product markeer and I feel like I found the book for me.
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 19-07-16
Great Book
This is the first book I have listened to from start to finish, which has practical advice and tips to get started with your ideas straight away. will listen again and again. Great book
1 person found this helpful
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- kaisbadran
- 13-02-15
Good model
The hook model is intresting. Most of the examples are from IT industry. However you still can drow some parallels. The reader is very monotonous but I got used to it
1 person found this helpful
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Overall4 out of 5 stars
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Performance1 out of 5 stars
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Story4 out of 5 stars
- D. Saguy
- 15-03-14
Interesting book. Terrible performance.
Would you listen to Hooked again? Why?
No. Painful narration. Bad microphone. Record again with a real narrator please.
What did you like best about this story?
The content is good and the examples useful if you can get over the performance.
Would you be willing to try another one of Nir Eyal’s performances?
No
Was this a book you wanted to listen to all in one sitting?
No.
Any additional comments?
Re-record please!
41 people found this helpful
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story4 out of 5 stars
- RC
- 05-06-14
Can't believe I paid for this audio book
Would you try another book from Nir Eyal and/or Nir Eyal?
Yes
How could the performance have been better?
Read by a possible teenager who doesn't know how to read. Incredible. He skips the words that he mispronounces, doesn't even bother to correct it. Stops before some words in totally random places which is so distracting.
I was tracing the actual book while listening and he replaces phrases like "internal triggers" with "an internal trigger". Dude! If you want to write a book then write one, but don't modify this!
Finally there are weird cuts and merges in the recording.
Incredibly unprofessional. This audio book should be banned on audible. If I wanted low quality I'd go to other sites. I'm paying to get quality.
Such a good book but a terrible audio book.
83 people found this helpful
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story3 out of 5 stars
- Corey
- 07-03-14
Good Book, Terrible Recording
What did you like best about Hooked? What did you like least?
As a survey of how to capture interest online, Nir Eyal has some fantastic insights and the words are worth the price. It will give anyone good ideas and builds a credible thesis. BUT, his recording of this book is awful. He obviously recorded it himself it in a very low tech way, and the audio quality switches throughout the book from bad to worse. I've worked audio recording sessions throughout my career, and I can tell that Nir did little research or trial and error practice recordings to create the audiobook.. If you can survive the recording, you'll learn good things from what he has to say. You might be better off buying the lower cost eBook instead.
Would you be willing to try another book from Nir Eyal? Why or why not?
Yes, his research and insights are good.
How did the narrator detract from the book?
IN ADDITION to the poor audio quality, he often stumbles through his words. LEARN TO DO MORE THAN 1 AUDIO TAKE if you record your own book! We pay a lot of money for these, and expect at least a bare minimum quality that isn't in this book.
40 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Charles F. Glassman, MD
- 09-01-20
Will Be Putting Hooked into Action
Awesome book, with real actionable and easily understandable concepts. I am in the process of beginning a startup and Nir's guidance is invaluable. His moral compass is what every entrepreneur needs.
5 people found this helpful
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story5 out of 5 stars
- Tyson
- 21-07-15
Great book, wish the narration was a little better.
Loved the insight on this book provides. It has changed my entire outlook on how and why I use the every day products I use. Great for aspiring entrepreneurs. If you can make it through the narration, you'll definitely get your money's worth.
4 people found this helpful
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Overall2 out of 5 stars
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Performance1 out of 5 stars
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Story2 out of 5 stars
- Jacobs
- 30-10-14
The new re-recording is even worse. Returned it.
This book wasn’t for you, but who do you think might enjoy it more?
This book is supposedly for product leaders or entrepreneurs, but I'm sure anyone who knows what they're doing already knows everything here. There are LOTS of books on this subject, and this one didn't seem to offer any new insights. If you've read Robert Cialdini's "Influence" and used any mobile social network, you've already read this book and then some.
What could Nir Eyal have done to make this a more enjoyable book for you?
I really wanted to enjoy and learn from this book, but a consultant/part-time lecturer's experience just isn't as valuable as a successful entrepreneur's, no matter how much 'research' is involved.
Would you be willing to try another one of Dave Wright’s performances?
I wouldn't, it read like an artificial intelligence dictation which made it extremely hard to focus on and impossible to enjoy. If you're an Audible subscriber you know what I'm talking about.
If you could play editor, what scene or scenes would you have cut from Hooked: How to Build Habit-Forming Products?
The content of this book probably didn't warrant a book, perhaps a podcast.
Any additional comments?
Unfortunately I cannot recommend this, I've never seen so many complaints about recording. Luckily was able to return it.
14 people found this helpful
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story5 out of 5 stars
- Jason
- 25-04-14
Incredible content TERRIBLE recording
Would you recommend this book to a friend? Why or why not?
Yes because the content is excellent
Who would you have cast as narrator instead of Nir Eyal?
Anyone else
Any additional comments?
The content is soooo good and so up to date. Yet I think the narrator recorded this in his bathroom.
I never leave reviews but this is too good of a book to have this sloppy of a recording
11 people found this helpful
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Overall4 out of 5 stars
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Performance1 out of 5 stars
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Story4 out of 5 stars
- C. Edwards
- 23-04-14
Great content, but not a great audio-book
What made the experience of listening to Hooked the most enjoyable?
Interesting concepts.
How did the narrator detract from the book?
He fumbled with words frequently and the audio quality felt a little off. I would recommend that they re-record this book or at least fix certain sections. I found it very distracting.
3 people found this helpful
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story4 out of 5 stars
- dunhop
- 04-04-14
get a professional studio
Would you recommend this book to a friend? Why or why not?
yes for the content but the recording is terrible - i have hear music in the background in some sections and car noise in another. like it was recoded on an iphone a car.very amatuer
What was one of the most memorable moments of Hooked?
the airplane is the background at one point
Who would you have cast as narrator instead of Nir Eyal?
he was ok but again terrible product for a book taking about quality products.was totally a distraction
18 people found this helpful
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story2 out of 5 stars
- Oliver Nielsen
- 15-08-14
Good content but bad audio and little overview
The narration is done by Nir Eyal himself. Overall he does it okay, but the microphone he has used must have been really cheap. And post-processing (compression, noise gate, etc) skipped altogether.
Add to the above that he occasionally stumbles over his words. These mistakes have not been edited out of the audiobook. Not a huge problem, but it leaves an impression of a very unpolished, maybe rushed, audiobook.
The content itself is good. Nir Eyal certainly knows his stuff. I watched an interview with him on Growthhacker.tv before getting this book. But: the content lends itself much more to a written format. As an audiobook, I miss a sense of overview.
So I'll be getting this in kindle ebook format instead, and I recommend you do the same;)
10 people found this helpful