Totally revised and updated, this Second Edition covers recent changes in patent law and how the Internet has impacted modern licensing.
Author Harvey Reese, a successful new-product developer, consultant, and licensing agent, reveals his proven step-by-step process for formulating an idea that manufacturers are willing to pay for. He gives you the nuts and bolts information on patents, negotiating the deal, and the licensing process. Filled with examples of successful, well-known licensing ventures, How to License your Million Dollar Idea has all the information and motivation you need to grow your idea into a fortune.
VERY frustrating. I was hoping to learn something about patenting ideas. This book speaks at a painfully low level. The author spends most of the time advising the listener on how to GET an idea, so the book is very poorly titled. Annoyingly, the level of ideas he "guides" you to achieving are things like: a wire-rim to hold open garbage bags for use while raking leaves, suction cup pads to hold a notepad on a car window, and artificial flowers attached to a greeting card.
If you listen to this book be prepared to spend many hours of your time listening to cutesy and totally irrelevant sayings and ad pitches for you to go to the author's website so you can pay $180 for him to evaluate your idea. If you are interested in picking up some actual information about licensing or patents, you will have to wait MANY hours to get even the smallest tidbit. Most of the book is motivational sayings i.e. "You can DO it!" or "You've got to positively imagine your goals!!". It really makes the listener feel like they are on a special episode of Oprah specifically for imbeciles.
I blame myself for not researching the author more before purchaing the book, but this is the first Audible book I have not enjoyed. Hopefully, Audible will discontinue this product as soon as possible so that others will not feel that they've been screwed out of their money.
38 of 40 people found this review helpful
What could have made this a 4 or 5-star listening experience for you?
Not worth it, this is an outdated book and refers often to pre email. There is some sound content, but it's so so old that I just didn't get the sense that it was up to day.
1 of 1 people found this review helpful
All I desperately needed to know and more. Barrett was icing on the cake.
I'm not big on words, though I felt the book was very helpful and gave me confidence that I too can succeed with my product ideas. It gave me clear steps in what to do.
Favorite thought for me: afraid to try/fail, because if you do, your dream may/will be lost. That struck a chord! I learn and read and listen... but never take action. It's time! I wish the writer would have narrated himself. A little too "robot" sounding for my taste but it was fine. Lots of info. Lots of work too. Good luck to all!
This author provides much needed details into the licensing world, including often over-looked, the contract and negotiating.
The narrator is well spoken and keeps it interesting to continue through the entire book.
This is an extremely important book for any innovator or aspiring entrepreneur who has a patent: it explains thoroughly the way one can license the concept and collect licensing fees without necessarily starting and leading (or helping to lead) a new business, which may not be your desire.
I received a patent for a powerful new-media concept of my own creation called Voice RoundTable, which is like a telephone conference call shifted to non-real-time. It's even been covered by CNN and the Washington Post, but I have yet to generate revenue from it. But this book maps out the path to that revenue, so it is exciting.
And I feel that one needs this level of detail about the process to go down this path. In this regard the bookmark feature of Audible is extremely useful, allowing you to mark and even label if you like critical points the author makes.
A friend of mine is at the GMU Center for Social Entrepreneurship here in Arlington and I have recommended this book to him, and also to my patent attorney in Manhattan. My feeling is that this book is one of the how-to books that truly can work to bring in the income it claims is possible. It also has good and memorable stories about actual cases, like the sale of the rights to the G.I. Joe doll concept years ago... which is still selling strong. John Craig john dot craig at aya dot yale dot edu.
1 of 2 people found this review helpful