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Summary

"Google Bomb (n) or 'link bomb': Internet slang for a certain kind of attempt to raise the ranking of a given page in results from a Google search."
Wikipedia

In today's technology-dependent world, the Internet has become a legal but lethal weapon against the privacy and reputations of its users. Based on Sue Scheff's landmark Internet defamation case, which gave a face to online harassment, cyberbulling, privacy invasion, and Google bombs, and stirred Internet regulation and free-speech debates, Google Bomb arms listeners with information, legal advice, and reputation-defense tips. They come from one of the country's top cyber abuse attorneys, John W. Dozier Jr.

Dozier, who specializes in legal matters involving online defamation, copyright and trademark infringement, and hacking, uses Scheff's story as a backdrop to his explanation of a personal plan for reputation defense that anyone - including business owners, students, job seekers, employers, parents, and bloggers - can implement easily and immediately to help them maintain their searchable online image.

©2009 John W. Dozier and Sue Scheff; (P)2009 Audible, Inc.

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  • Overall
    2 out of 5 stars
  • Ted
  • 01-06-11

Not worth the time or money...

This audiobook seems to be an advertisement for a law firm and for Reputation Defender. While it does provide some practical advice for online reputation management, it uses "scare the hell out of 'em" fear tactics to make small steps seem inadequate.
The book is seems very unbalanced. For example, the authors frequently use of pejorative terms such as "free speech expansionists," providing only nebulous, negative examples of what they might mean by the term. They largely avoid granting any merit to the ethics of open culture and how Internet technologies are helping promote democratic values.
I would have rather spent my time and monthly credit some other way.

1 of 1 people found this review helpful

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  • Caryl
  • 12-11-11

Too slow and boring, disappointing

Already being familiar with the story, and being an Internet marketer, I thought the details would be interesting. Unfortunately that wasn't the case. The narrator is slow and whiny. I even tried a faster play speed to help move it along. Can't bring myself to finish it. Overall: disappointing.