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Summary

From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success.

Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books...he was broke, jobless, and drug-addicted.

Grant had grown up with big dreams but friends and family told him to be more reasonable and less demanding. If he played by the rules, they said, he could enjoy everyone else’s version of middle class success. But when he tried it their way, he hit rock bottom.

Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a huge philanthropist, live in a mansion, even own an airplane.

Obsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we're in the middle of an epidemic of average. The conventional wisdom is to achieve balance and take it easy. But this has really just given us an excuse to be unexceptional.

If you want real success, you have to be obsessed and know how to harness that power to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to:

· set crazy goals—and reach them, every single day
· feed the beast: when you value money and spend it on the right things, you get more of it
· shut down the doubters—and use your haters as fuel

You can be obsessed...or you can be average. It’s your choice. Why not start going full-throttle towards your obsession today?

©2016 Grant Cardone (P)2016 Gildan Media LLC

What members say

Average customer ratings

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Quit whining and get obsessed!

If you could sum up Be Obsessed or Be Average in three words, what would they be?

In. Your. Face.

What other book might you compare Be Obsessed or Be Average to, and why?

Possibly something by Tony Robbins, but this guy is waaaaay more intense!

Have you listened to any of Grant Cardone’s other performances? How does this one compare?

This is my first (and I'll definitely get more!)

If you made a film of this book, what would be the tag line be?

No excuses.

Any additional comments?

Ok,yeah GC is loud, obnoxious and arrogant (and he's entitled to be, he's made an incredible life for himself). And yeah, he swears. But man, he puts a rocket up your behind like not other!!! It took me two weeks to get through this book. I listened each morning as I got ready for work (I work freelance from home) and each day I have gone to work and pushed myself harder and further than I ever dreamed I would. He really makes you see that you can't get what you want as well as make excuses for why you're not trying hard enough (we've all got them!). I'm absolutely exhausted but still pushing myself! Because when you're obsessed you don't care about being tired! Thanks GC!I would say this isn't for newbies to the self-help world because it's pretty hard core, so it's perfect for extreme self-helpers! But then again, if you're looking for inspiration and motivation and you are really ready to put the work in, this book will do that whether you are new to self help or not.Now tempted to get 10x! I'm obsessed!!!

7 of 7 people found this review helpful

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Obsessed?

For my personal development I listen at least one audiobook per week. It is only rare to discover a book that challenges your thinking over and over again. I listened this book 1.5x speed, which makes Grant Cardone even more intense then he already is.
If you want you drive and passion to be lifted to another level, this is the book for you.
Amazing!

4 of 4 people found this review helpful

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Phenomenal

Brilliant book. Love Grants style of delivery. Love his attitude towards success and creation. Inspiring

4 of 4 people found this review helpful

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Game Changer!!!

I’ve followed Grant Cardone for many years and read a lot of his books!! Be obsessed or be average is the perfect book if you want to rewire your thinking and start thinking big and doing big things in your life!!! Get this book!! I promise you’ll walk away with a totally different mindset than you had before you started!! Be Obsessed or be average guys! Get it bought!!

2 of 2 people found this review helpful

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Everyone needs this book

I cannot praise Grant or this book enough. I waited for months for this book to be released and was not disappointed. No matter who you are or what successes you are hoping to achieve over your lifetime, this book will help you find it. I have read the paperback twice already and have lost count of how many times I've listened to this audio book so far, it is my go to when I need to get myself fired up or if I need a little reassurance about where I'm headed. I have also bought several copies for friends and family because I believe they can't afford to miss out on this information.

2 of 2 people found this review helpful

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  • Mr
  • 16-01-17

Exceptional and true.

I have to say I have found my mentor.
I have been obsessed sporadically throughout.y life and have found myself settling time and again. this has happened mainly due to my life being mentored by average!
I am not average, I've always known I'm not average but family, friends, teachers and booses persistently tell you that that is where you should be.
I know they set the bar way too low for me.
Grant Cardone delivers in this book, the stuff that you need to hear in order to disseminate the lies and average goals that you have been set by your peers so far.
Grant - I'll be in touch!
Geoff Geen - genius!

2 of 2 people found this review helpful

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This guys a maniac !!

The book is inspiring, amazing and so is Grant Cardone!

This was the first time I've seen or heard of him and I want to get all of his literature now.

1 of 1 people found this review helpful

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Power house !

Grant never disappoints and this is a phenomenal follow up to 10x. Game changer in terms of honesty and not holding back at all.

Keep up the good work. 💪🏻💪🏻

1 of 1 people found this review helpful

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fantastic!!!

this is the kick up the ass I needed loved it!! Would deffo recommend to may friends

1 of 1 people found this review helpful

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great book

I listen to a lot of buisness books and nonfiction this one was easily one of the best. the authors delivery is infectious and you can feel his passion come through in ever chapter.

1 of 1 people found this review helpful

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Profile Image for Stephanie Danielle Hanson
  • Stephanie Danielle Hanson
  • 05-12-16

Lots of intense emotion without much helpful advice.

While the author is certainly animated and has a lot to say, his advice could have been condensed into three chapters at most. The advice is vague, but passionately delivered, so you will feel pumped about gaining success and money but not really know how to go about it. It will help you slightly shift your mindset if you are poverty-focused.

The explanation of how to become obsessed is basic: force yourself, learn as much as you can, don't make excuses. Be selfish with your motivation and embrace being a control freak (in a good way). "Obsessed" sounds so intense, powerful, and borderline crazy or genius. Really he is just describing focus. Yes, what it comes down to is getting focused and driven. This isn't new insight for most people.

There is SO much filler in this book that I am surprised that it is so highly rated. By filler I mean piles of segments similar to "You have to be 100%!!! Don't be lazy!!! Don't ever be satisfied!!! Get aggressive!!! Take risks!!! Get outside of your comfort zone!!!! My wife is awesome!!!! Don't think about lack! Love moneeeeyyy! Get that cash!! I got a jet!!!!!

Really, his wife does seem cool. :)

So again, some good (unoriginal) content, more hype and filler. Maybe a 40/60 split.

Warning: listening to this is like listening to a 4hr+ late night OxyClean infomercial/cliche used car commercial. That's the tone... no joke.

17 of 17 people found this review helpful

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Profile Image for William A. Polinsky
  • William A. Polinsky
  • 20-12-16

10X with a new cover

What could have made this a 4 or 5-star listening experience for you?

If it was new content. This was the same information as the 10x Rule, which was great and I highly recommend. Readers should choose either this book or the 10X Rule but not both.

Has Be Obsessed or Be Average turned you off from other books in this genre?

No not the genre, but I will not buy another book from Grant Cardone in fear of wasting my money on another book with the same concepts. I feel like I was duped because I am a fan , Grant took advantage of that.

Who would you have cast as narrator instead of Grant Cardone?

He was a fine narrator

Any additional comments?

Repeated concepts that were already presented in his previous books.

41 of 46 people found this review helpful

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Profile Image for First Trillionaire
  • First Trillionaire
  • 28-11-16

love the guy. this is just 10x with a new name

Love Grant Cardone and own a lot of his books. That's why it pains me to write this but I have to be honest. This is basically just the 10X book switching the term 10X with "Be Obsessed".
Not literally word for word but basically the same.

36 of 41 people found this review helpful

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  • none
  • 09-12-16

Best book ever!!!

Stop drinking energy drinks just read this book. It will take you to the next level.

17 of 20 people found this review helpful

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Profile Image for Gillian
  • Gillian
  • 13-10-16

Money? Yes. Full Life? Not quiiiiite....

Cardone says he wrote this book because people were telling him they applied the 10X philosophy and, while their financial/business success soared, other parts of their lives were falling apart. "Be Obsessed or Be Average" is supposed to show you how you can have it all.
Uhm, well, you can have a great marriage... as long as you marry someone who doesn't mind that "date night" is actually for four or more people and is used to network. Marry someone who, when asks, "Gee. We're now moving, the car's rolling; where are we moving to?" and responds, "Oh... okay," when you say, "I don't know." And you can have a great family life by spending 15-20 minutes with your children per day (Quality time vs. Quantity time because, "Kids don't need that much time, especially the older they get.")
Okay, so there's that. But the good takeaways I got were about how being obsessed wipes out zero free time/wasted time. About how to be steadfastly persistent. About how to cultivate the positive influences in your life (Listen to people who are more successful than you; negative people are usually those who are fearful and who haven't done much). There were parts that were inspiring, parts that filled me with a positive zeal.
This is a listen where the tent revival preacher shouts the good news to you (and I do mean "shouts"). Just don't expect to find much in the way of balance here. Plus, be prepared to listen about Grant's jet a whoooole lot...

101 of 124 people found this review helpful

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Profile Image for Ryan
  • Ryan
  • 25-10-16

A good message, turned sales pitch

I liked the "be obsessed" message, until it turned into a a sales pitch for his ridiculously expensive get rich quick sales school... "give me 20,000 and I'll make you a millionaire"... gross, almost like listening to a televangelist

32 of 40 people found this review helpful

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Profile Image for Nicholas Roberts
  • Nicholas Roberts
  • 24-12-16

Best book on Audible

extremely well spoken and brutally honest and helpful content. gonna listen again for sure. 10/10.

6 of 8 people found this review helpful

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Profile Image for Scott
  • Scott
  • 13-12-16

Awoke my giant!

This book awoke the sleeping giant inside. As a realtor I had slacked. I had became average. Before I had even finished the book I've probably profited $30,000-$40,000.

Now I'm obsessed and it feels sooooo good. When you know your destined for more being average kills you a little every day inside. Being obsessed feels like I've been saved!

10 of 14 people found this review helpful

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Profile Image for A. Hardin
  • A. Hardin
  • 11-01-18

Great job Grant!! I'm now obsessed!

Great job Grant!! I'm now obsessed! You have changed my entire outlook on my business and life!

1 of 1 people found this review helpful

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Profile Image for isaias
  • isaias
  • 11-01-18

BOOM!!!

BOOM JUST LIKE THAT. REAL, DOWN TO EARTH, EYES OPENER, SELF CONFIDENCE RE TAKER. GREAT

1 of 1 people found this review helpful