Regular price: £6.79

Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – choose any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • Free, unlimited access to Audio Shows
  • After your trial, Audible is just £7.99/month
OR
In Basket

Summary

Get your idea off the ground. You've got a great idea that will increase revenue or boost productivity - but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching. The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You'll learn how to:

  • Spell out the business need for your idea
  • Align your case with strategic goals
  • Build the right team to shape and test your idea
  • Calculate the return on investment
  • Analyze risks and opportunities
  • Present your case to stakeholders

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2015 Harvard Business School Publishing Corporation (P)2015 Audible, Inc.

What members say

Average customer ratings

Overall

  • 4 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Performance

  • 4.5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Story

  • 4 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
No Reviews are Available
Sort by:
  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars
  • Stuart
  • 03-01-18

good advice, depends on your experience

if you have never written or delivered or thought about a business case/business plan or the like before this is a great guide. if you are an intermediate at this skill or close to, then this doesn't add much.