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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Categories: Business & Careers, Management & Leadership
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If you're a creative, GET THIS!
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very useful read
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Excellent as always
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very useful read
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Excellent as always
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"While the history books are filled with tales of obsessive visionary geniuses who remade the world in their images with sheer, almost irrational force, I've found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition." (From the prologue)
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For the self-critical reader, this is a gem.
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We are stuck, stymied, frustrated. But it needn't be this way. There is a formula for success that's been followed by the icons of history - from John D. Rockefeller to Amelia Earhart to Ulysses S. Grant to Steve Jobs - a formula that let them turn obstacles into opportunities. Faced with impossible situations, they found the astounding triumphs we all seek.
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Fantastic read
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For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
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Generous as always
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Can't listen to narrator
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Growth Hacking
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In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking. Raymond and Chad's framework, the ASP™, is an easy to understand blueprint that empowers any business to apply growth hacking.
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An incredible story poorly told.
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The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
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Great transformational thinking
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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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I don’t get it!
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Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what The Lean Startup does for product development and Business Model Gneration does for strategy.
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Very good book, but maybe not for audio
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
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Warning: Do not listen to this book if you hate money! To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast.
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bloody marvellous
- By John Bentley on 25-09-18
Summary
A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy - growth hacking - to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
Critic reviews
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What listeners say about Growth Hacker Marketing
Reviews - Please select the tabs below to change the source of reviews.
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- Andrew
- 25-10-16
Disappointing
A mishmash of ideas from other books, with little structure or originality.
The author is inconsistent in his ideas ("Get out a minimum viable product" but also "Don't do marketing until it's perfect") and seems to think that a series of stories from a rather limited pool of companies (Dropbox, AirBnB) are enough to make a compelling business strategy. They aren't, and this book was lacking in the analysis required to be anything more than a collection of anecdotes.
Eric Reiss's "The Lean Startup" covers very similar ground but is much more rigorous.
6 people found this helpful
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- rnabrown
- 16-05-16
An Interesting, Quick Listen!
If you could sum up Growth Hacker Marketing in three words, what would they be?
Concise, Interesting, Slick
What was one of the most memorable moments of Growth Hacker Marketing?
A more general point that stood out for me throughout the entire book was just how wrong some marketers (including Ryan) had been approaching their daily trade!
What about Ryan Holiday’s performance did you like?
Very easy to listen to and has a very engaging voice - it's a few hours well spent!
Did you have an emotional reaction to this book? Did it make you laugh or cry?
For a business book, I laughed quite a bit!
Any additional comments?
A nice, quick summary of growth hacking. It gave me a taste and I immediately wanted more!
1 person found this helpful
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- Tim Ward
- 23-12-20
Great listen
Super easy to listen to, will help my business hugely. Loads of good ideas to take forward and grow my business.
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- CL
- 24-09-20
Love the extra content
This book definitely shifts your mindset into that of a growth marketer by the end of it. I also appreciate that the author keeps updating the audio book with new relevant content - an easy thing to do and effective as the reader knows they're getting the latest from the field.
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- Leatitia
- 23-11-19
Beyond Valuable
I love seeing the world through Ryan's perspective, he is a man who has not limits when it comes to what he can achieve, from marketing to philosophy, he embodies worldly wisdom.
This book highlights the potential of growth hacking and gives practical tools and tips to be able to growth hack yourself. You may not have the marketing budget but do not let that hold you back, use this book as a blueprint to launch your product or service through growth hacking.
Thank you Ryan for always adding value!
Leatitia
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- Technouz
- 16-09-19
I didn’t learn anything
Seems like Ryan is a so-called growth hacker with no product. I couldn’t believe my ears when he said ‘conclusion’! The book spent all the chapters parading what you would learn and then never even taught me anything.
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- Chris
- 01-06-18
So easy to listen to, a great primer.
Absolutely loved, tons of great info. A great place to start if you need to start learning how to growth hack you business, project or anything else, thank you for the book Ryan.
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- Lucy A.
- 27-10-17
Quick and insightful
For anyone wanting to know more on how to market themselves successfully or a company this is the book for you. He gives so many useful insights, and it’s all in one book. No having to dig around over the internet. I listened to it in an afternoon and am truly inspired.
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- Amazon Customer
- 24-11-16
Not very helpful
This book has no actual information about how to do the things that growth hackers do for success. You will
however come away from the book with the term growth hacker/img imprinted on your memory because he says it soooo many time!
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- Atanas
- 11-10-16
Impressed
I am really impressed by this book! Great listen! Highly recommend with both hands! I wish there were more books as practical as this one
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- Coco zhong
- 18-03-15
Tells you what to do but not how to do it
Seems like common sense advice. Does not tell you how to do the things that are recommended. Amazon and hotmail are not relevant to today's marketing.
16 people found this helpful
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- VIL
- 02-08-16
This should be an article - nothing interesting
This book wasn’t for you, but who do you think might enjoy it more?
This might be good for someone who likes tons of repetition.
What could Ryan Holiday have done to make this a more enjoyable book for you?
This should be an article.
What three words best describe Ryan Holiday’s performance?
ok
What character would you cut from Growth Hacker Marketing?
about 90%
9 people found this helpful
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- sabri sivan
- 30-01-15
An introduction. NOT a how to.
Would you recommend this book to a friend? Why or why not?
I know Ryan from common circles of friends and businesses. While, I really like him as a person, adore his writings and would always recommend his books to my other friends, this is something I would recommend ONLY to someone who is wondering what Growth Hacking is.
What was your reaction to the ending? (No spoilers please!)
What? Thats it?
What does Ryan Holiday bring to the story that you wouldn’t experience if you just read the book?
The personal life story parts of the book got an extra boost because Ryan read it.
Did Growth Hacker Marketing inspire you to do anything?
Hmm.. To not buy a book because you like the author. But to see whether it is what you're looking for. The book is great. Just not for me.
Any additional comments?
Its unfair me not giving all stars to the book. While everything is great about the book, I dont think Im the intended target audience. I, being in the startup world didnt find it really useful. May be the target audience is Marketing professionals who need to wake up and start doing different things knowing that their Job titles will soon be extinct.
24 people found this helpful
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- Robert
- 08-05-15
Superficial overview for the utter novice
This is only useful to the completely uninformed novice to growth hacking (or any online marketing, really). It has little to no new actionable data for anyone even slightly familiar with the topic.
17 people found this helpful
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- Shane Lynch
- 18-02-15
Just a taste.
He admits that this is the tip of the iceberg but reveals no revelations or strategies in the book. The most valuable thing is his reading list at the very end.
8 people found this helpful
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- Gaël
- 05-10-16
Generic boring bullshit
Anyone could have written this book.
advice are generic and dull.
taking big companies and what other said as examples.
there is zero original idea here. You could get the same information by just reading life hacker or reading your LinkedIn timeline
7 people found this helpful
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- Fabrizio
- 19-01-15
Not as actionable as many would expect
This title contains indeed the introduction to many of the most relevant concepts in the growth hacker marketing field and listening to it will give most people a good grasp of such concepts.
It falls short though, compared to other books in the same field, in providing actionable knowledge regarding such topics.
Still a compact and informative listen about one of the most important marketing trends of our time.
15 people found this helpful
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- Nick
- 12-09-16
Don't waste your money.
All it does is recommended other books. Don't buy. You will learn nothing at all.
6 people found this helpful
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- Christopher
- 15-05-15
Not breaking news, presented like it is
First off, the performance was great. Sound quality, excellent. Technical stuff, all good. Cheesy intro music, cool. Nothing wrong there.
This mini book basically is the revised journal entry of an old guard marketer gawking at new tech marketing, and suggesting we all need to get on board. "Growth Hacker" is just another word for the same story we've been reading about in biz books for a decade now. Old news.
There are tons of books by really smart and helpful people on this subject that have been a lot more helpful for me. Although Mr. Holiday only asks for a couple of bucks for his version, he's also asking for a few hours of your life. I would choose wisely how you want to spend your time learning about this subject.
7 people found this helpful
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- Leandro T.
- 11-11-18
It is a good book
It is a good book to understand better the growth hacking. I recommend it. #growthhacker #marketing #internet #tagsgiving #sweepstakes
1 person found this helpful