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Summary

2021 updated edition

Learn Google Ads (AdWords) in plain English - step by step!

Buy the workbook used by Jason McDonald to teach Google Ads (AdWords) advertising. Fully updated for 2021.

Google Ads in all its glory - master the Google Search Network, Google Display Network and Remarketing, Shopping Ads, and even YouTube.

Learn to advertise your business on Google without losing money.

Watch videos - view step-by-step companion videos that show you how to use Google Ads effectively.

Use the worksheets - download worksheets that guide you step-by-step to AdWords success.

Access free tools - access the companion Marketing Almanac with free tools for Google AdWords! 

Explore online ads in this up-to-date 2021 edition of a classic on online advertising.

©2017 Jason McDonald (P)2020 Jason McDonald

What listeners say about Google Ads (AdWords) Workbook: 2021

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Good book

Good book.The author has a good understand of the subject and explain it in clear ways which is easy to understand for people of most levels.

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  • Anonymous User
  • 26-10-20

Great book!

This book has a huge value and definitely worth reading (you will be able to download a PDF file along with the audio version).

2 people found this helpful

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  • Danilo D.
  • 20-09-21

Excellent for beginners, almost no value otherwise

If you are brand new to Google ads, or if you have only played around with Google ads and have no serious experience - this book is for you

If you have been regularly using Google ads for more than a year or two and consumed other media about Google ads - this book will add nothing new

I've been using Google ads for for a few years and the only points I wrote down from the book were

1) his target triggers for impression share
2) some tips of YouTube ads
3) a tool to use for local keywords for SEO :p

Only read if you're a beginner in adwords. Otherwise you won't get much added value from your time

That aside, the book is good for beginners :)