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2021 updated edition
Learn Google Ads (AdWords) in plain English - step by step!
Buy the workbook used by Jason McDonald to teach Google Ads (AdWords) advertising. Fully updated for 2021.
Google Ads in all its glory - master the Google Search Network, Google Display Network and Remarketing, Shopping Ads, and even YouTube.
Learn to advertise your business on Google without losing money.
Watch videos - view step-by-step companion videos that show you how to use Google Ads effectively.
Use the worksheets - download worksheets that guide you step-by-step to AdWords success.
Access free tools - access the companion Marketing Almanac with free tools for Google AdWords!
Explore online ads in this up-to-date 2021 edition of a classic on online advertising.
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What listeners say about Google Ads (AdWords) Workbook: 2021Average customer ratings
Reviews - Please select the tabs below to change the source of reviews.
- Amazon Customer
Good book.The author has a good understand of the subject and explain it in clear ways which is easy to understand for people of most levels.
- Anonymous User
This book has a huge value and definitely worth reading (you will be able to download a PDF file along with the audio version).
2 people found this helpful
- Danilo D.
Excellent for beginners, almost no value otherwise
If you are brand new to Google ads, or if you have only played around with Google ads and have no serious experience - this book is for you
If you have been regularly using Google ads for more than a year or two and consumed other media about Google ads - this book will add nothing new
I've been using Google ads for for a few years and the only points I wrote down from the book were
1) his target triggers for impression share
2) some tips of YouTube ads
3) a tool to use for local keywords for SEO :p
Only read if you're a beginner in adwords. Otherwise you won't get much added value from your time
That aside, the book is good for beginners :)