Golden Rules - Effective Listening cover art

Golden Rules - Effective Listening

 Preview
Get this deal Try Premium Plus free
Offer ends 29 January 2026 at 11:59PM GMT.
Prime members: New to Audible? Get 2 free audiobooks during trial.
Just £0.99/mo for your first 3 months of Audible.
1 bestseller or new release per month—yours to keep.
Listen all you want to thousands of included audiobooks, podcasts, and Originals.
Auto-renews at £8.99/mo after 3 months. Cancel monthly.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£8.99/month after 30 days. Renews automatically.

Golden Rules - Effective Listening

By: David Ryder
Narrated by: David Ryder
Get this deal Try Premium Plus free

£8.99/mo after 3 months. Cancel monthly. Offer ends 29 January 2026 at 11:59PM GMT.

£8.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £3.99

Buy Now for £3.99

LIMITED TIME OFFER | £0.99/mo for the first 3 months

Premium Plus auto-renews at £8.99/mo after 3 months. Terms apply.

About this listen

 You've got through to the prospective customer either or the phone or in person. It's taken preparation, effort, persistence and a slice of luck. But there you are with that one opportunity to make a sale, secure a deal.

What on earth do you say? How do you win the prospect over? How do you persuade them that you have the right product or service for them? You've heard that "people buy people", but how do you put that into practice?

In this book, David Ryder, who has 20 years' experience of field and telesales, takes you step by step through this essential element of the sale. He explains how to prepare, what questions to ask, when to speak, what to say and how to stack the odds in your favour so that the prospect will want you to take them on as a client.

This book is part of the 'Golden Rules' series breaking the whole sales process into easy bite-size chunks.

©2008 David Ryder (P)2008 Summersdale Publishers Ltd Marketing & Sales Sales & Selling Marketing
All stars
Most relevant
The author makes a scientific approach to the sale - especially this particular part of selling.
If you are looking for something beyond sales then this is probably not it.

A good guide for people in sales.

Something went wrong. Please try again in a few minutes.
In terms of value for spend, this was of zero value. Nothing in this recording is in anyway inspired or original.

Waste of money

Something went wrong. Please try again in a few minutes.