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Go-Givers Sell More

Narrated by: Bob Burg, John Mann
Length: 3 hrs and 47 mins
Categories: Business, Sales
4.5 out of 5 stars (49 ratings)

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Summary

Here is a book that applies the lessons of the best-selling parable The Go-Giver to real-world situations.

The Go-Giver took the business world by storm with its message that giving is the most fulfilling and most effective path to success. It has inspired more than 125,000 readers and listeners—but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business. Now Bob Burg and John David Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling.

Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, say the authors, and great results will follow automatically. Illustrating their points with a wide range of real-life examples, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.

©2010 Bob Burg, John David Mann (P)2010 Gildan Media Corp

What members say

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Give give give

Logical and reasonable explanations to give to others. This book really opened up my eyes to the law of good human nature for a better life

4 of 4 people found this review helpful

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recommended

This book is really good, opened my eyes how important is to give value when you sell, which is at the not really selling, but helping people to get what they need.

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Awesome Book

This was an awesome book with a great and pleasant voice. My whole concept of sales changed after listening to this. Thank You and I am really very grateful

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Life changing

One of them books you'll read every 4-5 months. Keep dipping into and somehow another realisation reveals itself.

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average

average book. did not learn anything practical. would not recommend to anyone that I know to purchase it.

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Not just for sales people

It offers practical advice on, how it is worth living your life. I can truly resonate with the message of this book. An excellent listen! It feels like you have a conversation with the authors. It is a brilliant idea of them to read the book themselves. Makes you appreciate the message even more. That's what I call leading by example.

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I bought another wrong book

absolute money waste for me anyway I was looking for a story instead got a review on how to draught a sale pitch

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  • Heather Taskovics
  • 28-03-17

Highly Recommended!

This book elaborates on what is taught in The Go Giver. I only wish I had read this 3 years ago...amazingly helpful!

4 of 4 people found this review helpful

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  • Christi
  • 14-12-16

sell more by not selling

I am so in love with this book. I am going to listen to it over and over until it sinks in.

4 of 4 people found this review helpful

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  • Francisco
  • 18-07-12

Go-give to grow your business

This book is loaded with key business mindsets. Not necessarily a how to, even though it has that as well. The book's goal is to provide the reader a clear definition of giving. Why giving is so critical to a businessmen long term success, but that also good management, value products and services sold at a fare profit are just as important. The book has the balance and understanding that one cannot give if your business can not be self-sustaining. This is a great book for those just entering into sales, marketing, leadership, and as an owner/manger. It can be a bit soft/slow. Parts will challenge some peoples ego, as well as potentially upset those that are self-centered or narcissistic, but that's OK, because you'll learn how giving will benefit you. The key is balance. To listen to the book, understand your style, and look at how blending the two can add to your business, your life, and your relationships.

5 of 6 people found this review helpful

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  • minnesotanmama
  • 13-04-18

Excellent book

Give this book to all your salespeople. Even your administrative staff. Really anyone. It’s a great book with fundamental ideas that resonate with everyone. Highly recommend.

1 of 1 people found this review helpful

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  • Adri
  • 24-06-17

Great follow-up to Go Giver

You'd definitely need to read or listen to the first book, "Go Giver" first. Overall, I am familiar with the concept and very grateful there's books relating to my intuitive sales style.

I have 10 years in sales and my last boss and I used to butt heads at times. He used to get a bit bothered that I didn't know my stats better. I used to tell him I learned the stats when we had our weekly meetings and he would tell the team our individual and collective stats.

I also told him my focus was on serving my clients, giving them my focus, time, attention, helping them solve problems, and having friendships with them. I said that I don't need to focus on the numbers, because I trust the sales will follow.

Being a young female in a male dominant industry, it took time to prove myself and build trust. But once it happened, it happened! I led the company in sales a number of years, only coming in second to the New York rep at times.

I recommend you read the 3 books in the series, even if you are a successful salesperson. There are universal laws at work, whether or not you're aware of them. It is best to work with these laws to truly prosper at anything you set your mind to doing. Sales is merely an example for this book, but they apply to all things you desire to succeed in doing.

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  • Bill
  • 30-06-15

Get piece

Very informative and a lot of golden nuggets inside this piece. Well worth the time spent listening to it.

1 of 1 people found this review helpful

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  • O'Daine
  • 31-08-19

Great Listen

I will listen again and take notes. I also intend to start practicing the ideas in this book.

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  • Brad Mouritsen
  • 15-06-19

Great book, amazing new perspective

New might not be the word for it, because we all feel this way. This book articulates perfectly on how we all want to act in the business world. I’m grateful that Bob and John took time to put together the go giver sophomore. After having read tens of books on selling I was ultimately put off because of how aggressive and manipulative selling seems to be. However after reading this book, I am so grateful to be in the profession where I can sell my wares. Go givers get more is a great book help you understand that selling is actually giving and then doing it with that mindset will be the most successful way in creating human relationships and furthering your work on this earth. I’m a straight up by anyone who tries to convince anyone to buy anything, practically everyone.

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  • Omar Genas
  • 07-05-19

Become a salesman without becoming a salesman

I really enjoyed this book. It teaches you how to become a salesman of value without being an obnoxious salesman by adopting the principles of the Go-Giver. By applying the techniques of this book, I have received positive returns in my business.

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  • Rhonda Mueller
  • 08-04-19

Perfect for my current sales career

The principles of the go-giver weaved into my sales profession enhanced the message and gave me some very practical tools to implement in my day to day. Highly recommend.