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Summary

Here is a book that applies the lessons of the best-selling parable The Go-Giver to real-world situations.

The Go-Giver took the business world by storm with its message that giving is the most fulfilling and most effective path to success. It has inspired more than 125,000 readers and listeners—but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business. Now Bob Burg and John David Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling.

Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, say the authors, and great results will follow automatically. Illustrating their points with a wide range of real-life examples, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.

©2010 Bob Burg, John David Mann (P)2010 Gildan Media Corp

What listeners say about Go-Givers Sell More

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Give give give

Logical and reasonable explanations to give to others. This book really opened up my eyes to the law of good human nature for a better life

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recommended

This book is really good, opened my eyes how important is to give value when you sell, which is at the not really selling, but helping people to get what they need.

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Awesome Book

This was an awesome book with a great and pleasant voice. My whole concept of sales changed after listening to this. Thank You and I am really very grateful

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Influential

This is a fantastic on business, sales and life. Would highly recommend to anyone who wants to improve in those three areas.

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Great book!

One of the best books I’ve ever listened too!!. It explains in depth why you need to focus on your purpose & how giving a lot will reward you in the future!

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What an eye opener!!!

Love that I can give more value, think of others first and genuinely be myself. The more you give, the more you receive! 😍😍😍

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Life changing

One of them books you'll read every 4-5 months. Keep dipping into and somehow another realisation reveals itself.

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average

average book. did not learn anything practical. would not recommend to anyone that I know to purchase it.

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Not just for sales people

It offers practical advice on, how it is worth living your life. I can truly resonate with the message of this book. An excellent listen! It feels like you have a conversation with the authors. It is a brilliant idea of them to read the book themselves. Makes you appreciate the message even more. That's what I call leading by example.

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I bought another wrong book

absolute money waste for me anyway I was looking for a story instead got a review on how to draught a sale pitch

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  • Christi
  • 14-12-16

sell more by not selling

I am so in love with this book. I am going to listen to it over and over until it sinks in.

7 people found this helpful

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  • Adri
  • 24-06-17

Great follow-up to Go Giver

You'd definitely need to read or listen to the first book, "Go Giver" first. Overall, I am familiar with the concept and very grateful there's books relating to my intuitive sales style.

I have 10 years in sales and my last boss and I used to butt heads at times. He used to get a bit bothered that I didn't know my stats better. I used to tell him I learned the stats when we had our weekly meetings and he would tell the team our individual and collective stats.

I also told him my focus was on serving my clients, giving them my focus, time, attention, helping them solve problems, and having friendships with them. I said that I don't need to focus on the numbers, because I trust the sales will follow.

Being a young female in a male dominant industry, it took time to prove myself and build trust. But once it happened, it happened! I led the company in sales a number of years, only coming in second to the New York rep at times.

I recommend you read the 3 books in the series, even if you are a successful salesperson. There are universal laws at work, whether or not you're aware of them. It is best to work with these laws to truly prosper at anything you set your mind to doing. Sales is merely an example for this book, but they apply to all things you desire to succeed in doing.

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  • Heather Taskovics
  • 28-03-17

Highly Recommended!

This book elaborates on what is taught in The Go Giver. I only wish I had read this 3 years ago...amazingly helpful!

5 people found this helpful

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  • minnesotanmama
  • 13-04-18

Excellent book

Give this book to all your salespeople. Even your administrative staff. Really anyone. It’s a great book with fundamental ideas that resonate with everyone. Highly recommend.

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  • Francisco
  • 18-07-12

Go-give to grow your business

This book is loaded with key business mindsets. Not necessarily a how to, even though it has that as well. The book's goal is to provide the reader a clear definition of giving. Why giving is so critical to a businessmen long term success, but that also good management, value products and services sold at a fare profit are just as important. The book has the balance and understanding that one cannot give if your business can not be self-sustaining. This is a great book for those just entering into sales, marketing, leadership, and as an owner/manger. It can be a bit soft/slow. Parts will challenge some peoples ego, as well as potentially upset those that are self-centered or narcissistic, but that's OK, because you'll learn how giving will benefit you. The key is balance. To listen to the book, understand your style, and look at how blending the two can add to your business, your life, and your relationships.

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  • Bill
  • 30-06-15

Get piece

Very informative and a lot of golden nuggets inside this piece. Well worth the time spent listening to it.

1 person found this helpful

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  • Paul T. Quelet
  • 26-07-21

Good follow up to Go Giver

Good book. Refers to The Go Giver all the time so make sure you read that first. Good information.

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  • Mercer Family
  • 22-07-21

Be sure to have a notebook near by!

This book was amazing just like the first one. My only mistake was I should've gotten the hard copy. There are so many key points, advice and tips that I needed to have my notebook with me everytime I listened so I could write them down. I'll be buying the hard copy because it's too good to not have in my collection. Highly recommend you read and then send it to everyone you know. Its a gift that will change their life's!

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  • Antonio Boyd
  • 06-07-21

the best sales book ever!

A great follow up book to listen to! I've learned so much in this book, and will continue to revisit it as I continue to grow, and polish these lifelong skills.

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  • Timothy
  • 30-03-21

Every sales person should listen / read this book

Loved it! An amazing tour de force in sales and generally being a better person!