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Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever-franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising.
Learn how to:
- Evaluate your existing businesses for franchisability
- Identify the advantages and disadvantages of franchising
- Develop a business plan for growth on steroids
- Evaluate legal risk, obtain necessary documents, and protect intellectual property
- Create marketing plans, build lead generation, and branding for a new franchise
- Cultivate the franchisee-franchisor relationship
What listeners say about Franchise Your BusinessAverage customer ratings
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- Anthony F.
A good insight into franchising your business.
Good narration and valuable information on franchising as a franchisor. Well worth a listen.
- Brian T. McGill
I was impressed by the detailed instructions that were given in this book. The authors took all the elements of starting a franchise and gave a new franchisor many things to consider that they may not have thought about originally. I listened to two books, and by far this was the best.
1 person found this helpful
- TeamWork Realty
Some great content. A little bit of repetitive common sense down talk. But please please re-record this book with a different narrator. My wife said she thought I was listening to a 1980s speak and spell toy. Best analogy I can provide.