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Founder Brand

Turn Your Story into Your Competitive Advantage

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About this listen

You’re part of an elite group of builders, creators, and innovators who have accomplished something few can claim: you’ve founded a company. Now the challenge of standing out in the crowd begins—and how you differentiate yourself counts.

Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets.

In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy. You’ll learn how social media provides a bridge between you and your customers, the platforms that are appropriate for your business, and how to measure results to truly determine value. This book is the ultimate resource for founders, CEOs, and marketing teams trying to find their company’s niche, strategize for the future, and create brand awareness that establishes the credibility and trust your products deserve.

©2022 Dave Gerhardt (P)2022 Dave Gerhardt Business Development & Entrepreneurship Entrepreneurship Marketing Marketing & Sales New Business Enterprises Business
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The book felt very hard to relate to, at least for me. Too many of the examples were for geared towards unrealistic contexts vs founders at early stages of their journey (e.g. regular references to big marketing teams, which most early stage founders are unlikely to have). Felt like it was mostly geared towards highly tenured, big enterprise leaders

Hard to relate to

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Good if you've never read a book on personal branding or how to create a story. You'll probably get more value from reading Dorie Clark's Reinventing You or Entrepreneurial you or Story Brand by Donald Miller. This book is incredibly basic.

Super basic practical guide

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First 😉

I promised myself before I started this book that I’d do my best to listen to it from a neutral perspective being a massive DG fan.

Well that lasted about two chapters and by the third I couldn’t help it. The man speaks nothing but facts and provides super simple, practical advice.

I read/listen to about 10 books a month and this is by far the best one I’ve completed. Highly recommended.

Dave, you’re my role model. See you at the top in 10 years!

The best book I’ve read for practical advice

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it has no value whatsoever it's just a sales pitch for their agency. don't waste a credit.

I really didn't enjoy this book

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