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Focus
- Use Different Ways of Seeing the World for Success and Influence
- Narrated by: Karen Saltus
- Length: 7 hrs and 20 mins
- Categories: Business & Careers, Career Success
Summary
We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you.
Showing how promotion/prevention focus applies across a wide range of situations from selling products to managing employees to raising children to getting a second date, Halvorson and Higgins show us how to identify focus, how to change focus, and how to use focus exactly the right way to get results. Short, punchy, and prescriptive, Focus will help you see not just what’s going on around you - but what’s underneath.
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What listeners say about Focus
Reviews - Please select the tabs below to change the source of reviews.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Mr T S GARSIDE
- 12-01-17
worst book I have had off audiblr
title of the book was a bit miss leading and i didn't like the narration
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- David
- 13-02-17
Pain / Pleasure
What would have made Focus better?
The Promotion Prevention framework is based on Pain / Pleasure motivators. That helps understand lizards, but mammals have a lot more going on. Primates have even more, and humans have a lot more. Also, the authors said that people can be high in both Promotion and Prevention, and then during most of the book they speak about people as being one or the other. Also, the categorization of Promotion People vs. Prevention People data is based on self-assessments, and I challenge the validity of that method. If we separate the delivery (narration) from the content (narrative), the authors could choose more powerful stories to illustrate points, and they need to tell those stories in more powerful ways. This is a skill, and like all skills needs practice. I suggest the authors practice the skill of telling stories in riveting ways.
Would you ever listen to anything by Heidi Grant Halvorson Ph.D. and E. Tory Higgins Ph.D. again?
No.
3 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Michael
- 07-01-20
Very useful and practical
This is a very useful and practical guide for better success in all aspects of life. There are many powerful tools for businesses as well as personal relationships. I would recommend this book to anyone.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- David
- 26-01-16
Great Narration. Useful and Thought-provoking
Would you recommend this audiobook to a friend? If so, why?
Absolutely. The author did a fantastic job narrating the book and the content of the book very much gives you and insight into why I (and other people) do what they do.
What did you like best about this story?
The breakdown of prevention/promotion is different areas of my life, from relationships to why I buy certain things.