Using Facebook ads to promote your business can have a hugely positive return of investment when it's done right. However, all too often, irrelevant, poor quality, bad timing, and poorly targeted ads are created and run. That means wasted money and a potential blemish on your reputation.
If your goal is to generate more traffic, then you should be aware of your CPC rate on your campaign. Listen on to find out how you can get more clicks on your Facebook ads.