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  • Elite Sales Strategies

  • A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
  • By: Anthony Iannarino
  • Narrated by: Anthony Iannarino
  • Length: 6 hrs and 48 mins
  • 4.8 out of 5 stars (8 ratings)

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Elite Sales Strategies cover art

Elite Sales Strategies

By: Anthony Iannarino
Narrated by: Anthony Iannarino
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Summary

In Elite Sales Strategies, expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success. This guidebook provides unique insights into how to approach every sale by serving your clients from a position of authority and expertise.

This guidebook suggests putting yourself in a "one-up" position, where you, as the salesperson, come to a client in a position of authority and strength, where you yourself are qualified to offer nuanced and helpful advice to companies that have put themselves in a "one-down" position, whether that be by bad decision-making, poor understanding of the marketplace, or bad luck. At its heart, this book suggests you find the advantages that you can provide that will, in turn, help your client become "one-up" themselves in their own field and ensure they achieve the better results they need. In addition, Elite Sales Strategies provides listeners with: a step-by-step approach for how to become "one-up" yourself and what you provide to your clients; a healthy analysis of what makes a person or a company "one-down" and tips on how to course correct; strategies, tactics, and talk tracks that will provide you with what you need to become "one-up"; and terminology and vocabulary so that you can approach your client with tact and decorum while still addressing the weaknesses of their system.

©2022 Anthony Iannarino (P)2022 Ascent Audio

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A solid 3.7

Good narration if a touch disaffected at times. Solid strategies and guidance of how to execute on them and why. Enjoyed it overall and found it a good use of my time. Bought the hard copy for notes

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interesting insights for sales people

just started listening to more recent books on the sales process and it's quite interesting to understand the nature of competitive displacement and being one up good book

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