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Digital Darwinism

Survival of the Fittest in the Age of Business Disruption (Kogan Page Inspire)
Narrated by: Oliver Fenton
Length: 7 hrs and 9 mins
4.8 out of 5 stars (17 ratings)

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Summary

Digital Darwinism takes a closer look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing as leaders face a growing abundance of decisions to make, data to process and technology that threatens even the most established business models. These forces could destroy your company or, with the right strategy in place, help you transform it into a market leader. Digital Darwinism lends a guiding hand through the turbulence, offering practical strategies while sounding a call to action that lights a fire underneath complacency to inspire creative change. 

Digital Darwinism shines a light on the future by exploring technology, society, and lessons from the past so you can understand how to adapt, what to embrace and what to ignore. Tom Goodwin proves that assumptions the business world has previously made about "digital" are wrong: incremental change isn't good enough, adding technology at the edges won't work and digital isn't a thing - it's everything. If you want your organization to succeed in the post-digital age, you need to be enlightened by Digital Darwinism.

©2018 Oliver Fenton (P)2018 Oliver Fenton

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  • rjs
  • 20-06-20

Boring and anti-climactic

I had high hopes for this book as the author has an interesting perspectives on modern and future marketing and advertising concepts based on the content he posts online. He’s a bit brash and on the nose which is fine because I enjoy the content as it’s typically thought provoking. However this book is a yawn and didn’t live up to expectations. Highly recommend do not buy.