Listen free for 30 days
Listen with offer
-
Death of a Marketer
- Modern Marketing's Troubled Past and a New Approach to Change the Future
- Narrated by: Madeline Mrozek
- Length: 5 hrs and 30 mins
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
99p for the first 3 months
Death of a Marketer
Buy Now for £14.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
Summary
Nimble. Adaptable. Flexible. Responsive. Agile.
Marketing is in critical condition. Hurled into the 21st century amid a storm of digital disruption, it has since focused on solely surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence, and marketing excellence requires agility.
Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.
Dive in to discover:
- Marketing's cyclical history, from flowery persuasion to the no-nonsense hard sell and back again.
- A detailed walk-through of four Agile methodologies that can help marketers thrive in their uncertain environments.
- Compelling reasons that enterprise organizations and one-person teams alike should be racing to adopt an Agile marketing approach.
Founded on in-depth research and real-world examples alike, Death of a Marketer is a must-listen for all modern marketing professionals.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Critic reviews
"...you need to open this book and start dog-earing every other page." (Robert Rose, chief strategy advisor, Content Marketing Institute)