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Creativity Inc.
- Narrated by: Peter Altschuler
- Length: 12 hrs and 52 mins
- Categories: Business & Careers, Management & Leadership
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Audio quality issue
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Summary
An inspiring account of how a young boy went on to become the CEO of the world's greatest animation powerhouses, this audiobook is a must for managers, entrepreneurs and creatives alike.
As a young man, Ed Catmull had a dream: To make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever.
Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters, Inc, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is.
Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired—and so profitable. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios—into the story meetings, the postmortems, and the ‘Braintrust’ sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, ‘an expression of the ideas that I believe make the best in us possible'.
What listeners say about Creativity Inc.
Reviews - Please select the tabs below to change the source of reviews.
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- Lucas
- 17-04-15
Breaking the concrete
Pixar created something truly amazing.
Rising from a small "special effects" company to a world-class creative powerhouse, Pixar set a major milestone in the motion-picture history through persistent innovation and ... revamped the culture of corporate behemoths setting up ingenious organization and establishing powerful practices.
Yet nothing is really that "science-fiction" about their innovative approach and uniqueness.
What made Pixar and their people special was their ability and willingness to dive deep into our true human core and found what really make us tick.
They found keys to human "soul" and crafted meticulous instruction on how to use them.
Pixar's universal principals truly resonate with us and it is now obvious that no "concrete corporation" would have ever produced something as touching and as moving as Toy Story, Wall-e, Up! and all others.
Same as 20 years ago Toy Story shaped the world of this little kid buried in the old, oversized cinema seat...
This Story - the Pixar Story - will change the way we shape our businesses and organizations.
Thank you Ed for sharing this timeless lesson on how to have fun, create with passion and love what you do.
Thank you Steve for making this all happen.
5 people found this helpful
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- Amazon Customer
- 09-09-15
Outstanding audiobook! Worth the credit
Really enjoyed this book, good insight into how Pixar became successful. That success can be applied in our own practice. Some good tips on how to manage projects, business, and people. Loved it thank you.
4 people found this helpful
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- Kim
- 30-04-14
A truly inspiring book
A truly inspiring book, told from the heart. An amazing insight into an extremely interesting company that holds creativity and it’s people as its Core.
Read by Peter Altschuler with such a natural ease that’s it’s easy to forget that it’s not actually Ed Catmull talking himself.
4 people found this helpful
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- Uko
- 26-03-17
phenomenal Life and Leadership book
This book by Ed catmul is a great guide for leadership in the creative industry. in this book Ed has provided an insight into the challenges faced by himself, John and the employees leading at Pixar and Disney. Ed is very practical and his focus is excellence and clarity. It's a must read!
3 people found this helpful
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- Andrew
- 24-07-15
An amazing personal story and creative journey
Would you listen to Creativity Inc. again? Why?
I keep returning to this book for anecdotes on creativity, management tips and little pieces of history from inside one of the most creative businesses in the world.
Was there a moment in the book that particularly moved you?
Ed Catmull's personal recounts of relationships and dynamics of colleagues and employees paint a picture of someone who cares deeply about the people around him. This is reflected in his personal journey as he tells it and in the approach he demonstrated in running a creative business.
3 people found this helpful
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- Amazon Customer
- 14-07-16
inspiring
From an 8 year old boys dream to CEO of Disney and Pixar. Loved it.
2 people found this helpful
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- ian
- 05-05-16
A wonderful book
At first I wasn't sure about listening to this - it felt odd to me to listen to a passionate autobiography being told by someone who has nothing to do with it. I kept thinking how this man saying all of these words doesn't feel this way - of course, you could say the same about any audio book performed by anyone but the author, but to listen to an autobiography told in the first person, from anyone but that first person was jarring. But only at first: as time went on, I sank into the story and such pedantic cynicism vanished from me, and I was able to enjoy the experience, wholly.
For fans of Pixar, it's an incredible listen, but it's also an inspiring and fascinating listen for everybody else. Definitely worth your time.
1 person found this helpful
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- monica
- 11-04-16
Thank you for the inspiration
It's been an amazing journey, it taught me to be open, to listen to be kind and to lead by example I look forward applying what I have learnt. Thank you for the inspiration
1 person found this helpful
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- juliette
- 06-08-15
A brilliant book - a must read for entrepreneurs and all business leaders
So many great lessons to be learned from this book, particularly relevant and applicable to me working in a startup; an environment constantly evolving and a culture that is developing.
1 person found this helpful
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- Anto G
- 29-01-21
Great story!
I read this book not knowing much of the world of animation or its industry. I haven’t fact checked all that Ed Catmull said, but he gave very good advice on how to manage a successful team in a creative industry. He gave plenty of examples, and he never hide the fact that to reach a goal successfully you have to work hard. Sometimes it felt like he criticised people he encountered, but it’s probably his style of telling a story. I very much liked the finale and his tribute to Steve Jobs. I’d recommend it to anyone that manages a team or wants to start up their own company. The audiobook flows very nicely, even when you play it at 1.5x speed.
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- Demetrios
- 27-09-18
Pixar's history
A good insight into Pixar's history. Behind the scenes of the company and its success.
1 person found this helpful
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- Anurag Nalawade
- 12-07-18
One of the best books I've read!
You may not be the President of any company or managing anything big like how the author is in this case. But this book helps you mature your way of seeing problems.
So highly recommend it to anyone who wants to achieve good things in life.
1 person found this helpful
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- Amazon Customer
- 22-10-19
So relevant in my leadership career
Phenomenal. This was an inspirational and practical book from start to finish, and I will be cueing it up again soon to read (listen) again.
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- Adrian
- 13-12-18
A story full of heart
This is the first review for me. There's so much heart and the narrator is awesome
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- James Seviour
- 02-05-18
Great
What a lovely presentation and insight into the pioneers of modern art in 3D animation and what it took in heart and spirit. Lots of information and valuable advice for modern creativity to flourish in a money oriented world. Thank you Steve, John, Brad and Ed.
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- kalyan
- 16-12-17
inspirational
Result of give freedom to creative people. how passion drive people to achieve greatness. awesome book.
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- Stephan
- 10-07-17
Good read for the corporate leader
There isn't much "new" thinking in this book, but I would highly recommend it for the leader in a corporate environment.
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- joy
- 03-02-17
amazing book that span from leadership and all
love it it's really deep. it covers what film school can't teach and if I were to put it in one word it's invaluable not to read our if for nothing but the Amazing experience
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- Dhano McNicol
- 01-12-16
Insightful, enjoyable, actionable takeaways.
I got this book because I'm always trying to improve my creative thinking and output. As well as gathering effective ways of managing a creative team.
This book delivers in every aspect. Without being dry and rigid, the information is passed across through stories that are entertaining and sometimes very touching.
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- Susan Stokes
- 14-06-16
Facinating read on many levels
I loved the structure of the book & hearing about the history of Pixar. But most importantly I enjoyed Eds insights about creating & sustaining a healthy work environment, where people feel comfortable enough to be candid was fascinating.