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Creative Selection

Inside Apple's Design Process During the Golden Age of Steve Jobs
Narrated by: Ken Kocienda
Length: 7 hrs and 28 mins
4.5 out of 5 stars (37 ratings)
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Summary

An insider's account of Apple's creative process during the golden years of Steve Jobs.

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy and uses these as a lens through which to understand productive work culture.

An insider's tale of creativity and innovation at Apple, Creative Selection shows listeners how a small group of people developed an evolutionary design model and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

©2018 Ken Kocienda (P)2018 Macmillan Digital Audio

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  • Zac
  • 07-12-18

Great reading Ken!

Loved it. Fascinating read for those involved in software creation, and some great problem solving anecdotes and Steve Jobs stories.

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  • Emin
  • 08-11-18

Worth the "read"

Ken is such an awesome writer and i never expected this book to be so well written from someone who is not a writter but a programmer :) The story itself is very intiguing, but the way you are guided through his experiences is extremely well constructed and i really felt like i was there next to him, experiencing what he did. Kens narration is just perfect, and for all those reasons i will definitelly get a real book as well, so i can read it again and again :)