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Copywriting Made Simple

How to Write Powerful and Persuasive Copy That Sells
Narrated by: Sebastian Abineri
Length: 7 hrs and 6 mins
Categories: Business, Career Skills

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Summary

Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel, and do. This easy-to-listen guide will teach you all the essentials of copywriting, from understanding products, readers, and benefits, to closing the sale.

You’ll learn how to:

  • Write clearly, simply, and engagingly
  • Choose a killer headline and a strong structure
  • Use 20 proven strategies for creative copywriting
  • Harness the power of persuasion and psychology
  • Create a unique tone of voice for a brand

Packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.

©2018 Tom Albrighton (P)2019 Tom Albrighton

Critic reviews

“Tom’s put a lifetime of learning into this book...an incredibly thorough briefing on copywriting.” (Dave Trott, creative legend, agency founder, author and teacher.)

“Educational, entertaining and energetic...prepare to dig deep and enjoy!” (Katherine Wildman, Host, The Writing Desk

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