Based on the 2021 version of the book, Champion Building is about how to sell differently. It shows you how to view your client as someone you sell with rather than someone you sell to. It teaches you how to build your prospective clients into champions who will work with you to get your solution selected by their company.

Champion Building was created by modelling the techniques used by the world’s most successful salespeople in the digital age - salespeople who consistently earned high six- or seven-figure incomes, because they learned how to build champions in their accounts.

It takes the techniques these expert sellers use and distils them into a set of easily digestible tools that can be used in this digital age to catapult you into the top one percent of salespeople in the world.

Bob Skeens, the author of Champion Building, started his sales career working for a small UK tech company for no salary. When he left the company two years later, he was earning more than the CEO. Bob then joined a number of US tech start-ups that specialized in selling to brands in the UK and across Europe.

He went on to win many Presidents Club awards and earned more than a million dollars a year on multiple occasions. Bob was regularly asked by his employers, such as Salesforce, to teach his techniques to his colleagues. Finally, the time came for Bob to hang up his boots. He distilled the methods he and his colleagues had used into the Champion Building methodology and now runs workshops and provides coaching to leading technology companies.