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Summary

Stefan Michel, a professor of marketing and service management at IMD, in Lausanne, Switzerland, writes about how a new framework can help businesses spot missed opportunities.

This article was first published in the October 2014 issue of Harvard Business Review.

©2014 by the President and Fellows of Harvard College, All Rights Reserved (P)2014 Audible Inc.

What listeners say about Capture More Value (Harvard Business Review)

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To the point and informative

A good listen that suggests smart ways to increase clients' perceptions of the value they are getting from a business.

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Great article

Another great article from HBR. All of them are worth listening too, especially the free ones. Great ideas, though processes and solutions.